Conversion Rate Optimization (CRO)
Sometimes increasing your online businesses isn’t a matter of generating more traffic. Instead, it is an issue of increasing your conversion rate.
What is Conversion Rate Optimization and How Can I Use It?
Conversion Rate Optimization is the process of taking your current site usability and improving the site’s ability to convert. From lead generation to eCommerce sites, conversion rate optimization is useful for both business-to-business and business-to-consumer markets.
Why keep throwing money at a campaign that doesn’t convert? AdInfusion’s conversion optimization process has been used by many companies to increase leads on specific landing pages as well as home pages. Whether you are looking to increase conversions for paid campaigns, organic traffic, social media traffic and/or referring site traffic, AdInfusion can help you achieve your higher conversion goals. Run a Conversion Rate Optimization campaign and watch the ROI skyrocket!
Conversion Rate Optimization
AdInfusion starts by consulting with the client to better understand the goals of your website, landing page or mini-site. We understand what it takes to get users to fill out a lead form or make a purchase from your website. Then we look at what type of website traffic is going to which pages. It is important to ensure that each page is receiving traffic from the right sources. From there the project is organized through the following benchmarks we acquire through testing:
- Bounce (abandonment) Rate
- Conversion Rate
- Task Completion Rate
- Visits to Purchase
- Days to Purchase
- Sales $ Amount
- Visitor Loyalty
- Visitor Recency
- Key Performance Indicators