Are you still sitting on the fence? Maybe you aren’t Google AdWords will be a good investment for your company?
We’ve gathered some statistics below, organized into frequently-asked questions (FAQs) often raised by business owners:
Are Potential Customers Really Using a Search Engine for Making Purchasing Decisions?
Here are the key stats for this:
- 72% of consumers prefer to find information on local merchants via search. (WebVisible survey)
- 86% of consumers use the Internet to find a local business (WebVisible survey)
- 29% of consumers search for local businesses at least every week (BrightLocal survey)
OK, so your customers are searching, but that doesn’t mean you should use Google AdWords. That leads us to the next common question…
Why Should We Use AdWords instead of Yahoo or Bing?
Google owns at least 71% search market share. (Netmarketshare.com). This statistic alone justifies the strategy of going all in on AdWords, but there’s more. Here are some statistics about Google’s Display network…
- Google display campaigns reach 80% of global internet users. (Google Benchmarks and Insights)
- Google owns the world’s largest online display advertising network. (comScore)
Before moving on, here is one more statistic that is vital to understand:
97% of Google’s total revenues come from advertising. (Google Investor Relations)
Why is this stat so big? Highlighting the importance of Google AdWords to Google’s business… because Google depends so much on Google AdWords, you can bet that Google’s focus and priority is on maintaining and continually improving the AdWords tools. This is important, especially today when we see so many complaints about Bing and Yahoo support along with the parallel declines in usage.
Will an AdWords Campaign Work for Our Industry?
When AdWords campaigns are properly setup and correctly managed then businesses can see strong return on investment from Google AdWords, as indicated by the following stats:
- 72% of AdWords marketers plan to increase their PPC budgets (Search Engine Watch). This is a strong indication that those businesses were generating positive ROI, because if they were not, then they wouldn’t increase their budgets.
- Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
- 70% of mobile searchers call a business directly from Google Search. (Expandedramblings.com)
- 70% of mobile searches result in action being taken within an hour. (Mediative Labs)
Its true there are several factors for determining a successful Google AdWords campaign so these stats should not imply that every ad campaign will be profitable. The reality is that you must set up and manage your ads correctly to see positive results.