AdWords Management

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WHAT HAPPENS WHEN YOU DO A GOOGLE SEARCH?

AdWords Management You Can Count On

You can’t make the most of your AdWords ads and campaigns without effective AdWords management. Taking the “set it and forget it” approach is a surefire way to lose money because you really need someone to take the time to actively manage your account. Fortunately, Adwords management doesn’t need to be a time-consuming process, but it’s crucial knowing which area of your account needs work and which areas will bring the greatest return.

We know you didn’t launch your business to spend countless hours managing your paid search campaigns. We understand PPC, and want to help you focus on what really matters – growing your business and taking care of your customers.

We make investing in PPC easier

In PPC Management, its true that you have to pay attention to specific details, but paid search best practices can be broken down into four main categories: keyword research, adword grouping, your ad text, and landing pages.

Besides working to ensure that those four areas of your AdWords campaign aligns with PPC management best practices, you’ll discover that by following our systemized workflow we can help you identify which parts of your account need more focus along with when to prioritize them.

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When you stop to examine the sales funnels of successful websites, you’ll realize there is one traffic source that consistently will convert a person all the way from a visitor to a customer – and this is organic traffic .

And shifting your strategy towards accommodating more organic growth leads to a increases in site traffic, lead conversion, and sales inquiries.

Today more web-savvy business owners are increasingly realizing the benefit of hiring professional Adwords campaign help. This is particularly true when the campaign is being conducted through Google’s PPC options. As the largest search engine in the world, a pay per click campaign on Google is a smart business choice. However, Google is also the most competitive source of traffic for these campaigns.

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Now some people might be wondering about organic competition against all the ads showing up more and more on Google. It’s a fact Google’s been serving more ads on the first page of the SERPS.

However:

Over 70% of users ignore the paid ads and instead focus on the organic results, according to imFORZA.

And SEO levels the playing field. Even the smallest company can rise up the ranks — it’s a game that anyone can play.

Are your paid campaigns leaving you feeling frustrated? AdWords is an very powerful marketing tool, but it can do your company more harm than good if it is being managed by an inexperienced agency. If you’re putting countless dollars into an AdWords campaign and experiencing little to no ROI, you really need an AdWords certified agency.

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SEO content needs to be optimized for leads and your conversion funnel must cater to an individual based on the stage of your funnel that they are in.

This is because SEO is not an isolated practice to be used solely for increasing organic traffic. SEO should work to support lead generation and nurturing efforts by helping provide potential buyers with the exact information they need in the exact moment that they need it.

Are you still sitting on the fence? Maybe you aren’t Google AdWords will be a good investment for your company?

We’ve gathered some statistics below, organized into frequently-asked questions (FAQs) often raised by business owners:

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Are Potential Customers Really Using a Search Engine for Making Purchasing Decisions?

Here are the key stats for this:

  • 72% of consumers prefer to find information on local merchants via search. (WebVisible survey)
  • 86% of consumers use the Internet to find a local business (WebVisible survey)
  • 29% of consumers search for local businesses at least every week (BrightLocal survey)

OK, so your customers are searching, but that doesn’t mean you should use Google AdWords. That leads us to the next common question…

Why Should We Use AdWords instead of Yahoo or Bing?

Google owns at least 71% search market share. (Netmarketshare.com). This statistic alone justifies the strategy of going all in on AdWords, but there’s more. Here are some statistics about Google’s Display network…

  • Google display campaigns reach 80% of global internet users. (Google Benchmarks and Insights)
  • Google owns the world’s largest online display advertising network. (comScore)

Before moving on, here is one more statistic that is vital to understand:

97% of Google’s total revenues come from advertising. (Google Investor Relations)

Why is this stat so big?  Highlighting the importance of Google AdWords to Google’s business…  because Google depends so much on Google AdWords, you can bet that Google’s focus and priority is on maintaining and continually improving the AdWords tools.  This is important, especially today when we see so many complaints about Bing and Yahoo support along with the parallel declines in usage.

Will an AdWords Campaign Work for Our Industry?

When AdWords campaigns are properly setup and correctly managed then businesses can see strong return on investment from Google AdWords, as indicated by the following stats:

  • 72% of AdWords marketers plan to increase their PPC budgets (Search Engine Watch).  This is a strong indication that those businesses were generating positive ROI, because if they were not, then they wouldn’t increase their budgets.
  • Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
  • 70% of mobile searchers call a business directly from Google Search. (Expandedramblings.com)
  • 70% of mobile searches result in action being taken within an hour. (Mediative Labs)

Its true there are several factors for determining a successful Google AdWords campaign so these stats should not imply that every ad campaign will be profitable.  The reality is that you must set up and manage your ads correctly to see positive results.

Rankings you can see. Experience you can trust.