26 Aug 2018

Here's my answers from the latest #semrushchat I participated in last week on Twitter. If you want to rank well on Google you need to build Expertise, Authority. and Trust to your website, so this discussion goes into some detail on some ways to incorporate these into your overall SEO strategy. I was trying to answer all the questions first so thus the #semrushchat #lighteninground was b...

25 Jul 2018

Google today said it will be rolling out an enterprise version of its Google Voice service for G Suite users, potentially tapping a new demand source for Google that could help attract a whole host of new users.Google voice has been a long-enjoyed service for everyday consumers, and offers a lot of benefits beyond just having a normal phone number. The enterprise version of Google Vo...

18 Jul 2018

On Tuesday, Google announced yet another massive subsea cable project, this time a private line stretching across the Atlantic Ocean to connect a data center in the US directly to another in Europe.Per TechCrunch, the planned “Dunant” cable (named after Red Cross founder Henry Dunant) will make landfall in France after crossing nearly 4,000 miles of ocean floor and “connect Google’s ...

18 Jul 2018

I ought to start this post with a quick shoutout to Dan Petrovic for posting this infographic back in 2011. I've been showing it to clients, potential clients, students, basically anyone who would listen since I got started in the SEO game almost a decade ago!Did you know that 94% of B2B Buyers Research Online for Purchase Decisions?...

06 Jun 2018

By now, you are probably beginning to understand the role of keywords in search engine optimization(SEO), the impact they can have on your dental office's website.You're probably also realizing that content is a huge component to a successful SEO strategy, and that your content needs to be tailored to address the specific questions and concerns that potential patients have.One of...

05 Jun 2018

A Successful Marketing Strategy for Dentists Includes Social Media, but Does Not Rely On it Exclusively More often than we care to admit, we witness dentists becoming hyper-focused on their social media accounts, spending far too much time and energy on them–instead of taking a wider, more balanced SEO approach. This narrowed approach can sometimes result in unintentional harm to your p...

05 Jun 2018

In 2018, everybody knows that great content is crucial for dental office websites, but were you aware that your content must be aimed towards a targeted audience of patients?There is a common misconception among dentists that taking a broad approach to content marketing is better, as it would reach a wider audience of patients. Many are afraid that writing too specific and targeted c...

05 Mar 2018

streisand effect
“The Streisand effect” occurs when an attempt to contain carticular information has the opposite effect, and helps promote it instead. This “effect” is named for Barbra Streisand, and her failed lawsuit against a photographer who took an aerial picture of her home. The Streisand effect can certainly originate from offline sources, but the infamy spreads like wildfire over the internet. ...

10 Feb 2018

improve local SEO
You may already be familiar with local SEO if you are a business owner trying to increase your search engine rankings. Or, it’s possible you don’t know much of anything about local SEO if you work with a company like AdInfusion who handles all of that for you. Regardless, here is a quick refresher:[bctt tweet="local SEO is one of the major factors that dictates whether your business ...

05 Feb 2018

damae control for negative online reviews
If you have been in business for any length of time, it is likely you have encountered a disgruntled customer or two. It is typical for any company to have some dissatisfied clients, but this can be a major issue when an unhappy customer leaves a scathing review online and it impacts your business.Unfortunately, people are 10 times more likely to leave negative feedback than positive...