05 Mar 2018

streisand effect
“The Streisand effect” occurs when an attempt to contain carticular information has the opposite effect, and helps promote it instead. This “effect” is named for Barbra Streisand, and her failed lawsuit against a photographer who took an aerial picture of her home. The Streisand effect can certainly originate from offline sources, but the infamy spreads like wildfire over the internet. ...

10 Feb 2018

improve local SEO
You may already be familiar with local SEO if you are a business owner trying to increase your search engine rankings. Or, it’s possible you don’t know much of anything about local SEO if you work with a company like AdInfusion who handles all of that for you. Regardless, here is a quick refresher:[bctt tweet="local SEO is one of the major factors that dictates whether your business ...

05 Feb 2018

damae control for negative online reviews
If you have been in business for any length of time, it is likely you have encountered a disgruntled customer or two. It is typical for any company to have some dissatisfied clients, but this can be a major issue when an unhappy customer leaves a scathing review online and it impacts your business.Unfortunately, people are 10 times more likely to leave negative feedback than positive...

05 Feb 2018

lead generation
So you have a company website that looks beautiful, but you’ve noticed that your phone still isn’t ringing, and those lovely contact forms on your website never seem to get filled out. At this point it may be difficult to figure out where you went wrong.Believe it or not, the problem may actually be with your website. No matter how attractive a website looks, if the proper lead gener...

03 Feb 2018

expired seo knowledge
Unless you are an expert on SEO, or someone who can't read enough literature on the industry, or someone who always knows the latest SEO trends and developments, you probably fall into one of these categories.You know you don’t know everything about SEO You don’t know you don’t know everything about SEONot sure where you fit in? Five Signs Your Understanding of SEO Has Expi...

02 Feb 2018

which is better, seo or ppc
I think one of the most common questions our clients ask is, “Which is better, SEO or PPC?” We get it – these companies are trying to get the highest possible returns on their marketing investment, and there are a lot of ways to allocate that budget.It would be awesome if there was a straightforward answer to this question, but there are far too many variables involved for it to ...

02 Feb 2018

SEO is not a canned food
In the pioneering days of search engine optimization, the best practices were regimented and methodical. For example, results could be achieved by adding specific keywords and phrases at specific intervals on a web page, and in specific qualities. You could say consistency, structure, and mechanical execution were the trademarks of SEO.Due to this structure, it was a simple matter of...

02 Feb 2018

are you sitting on an seo pot of gold?
It constantly astounds us to discover how many companies are sitting on a the secret formula for a successful SEO campaign and don't even know it. I’m not trying to be mysterious, its actually pretty simple – a wealth of intellectual property. Creating Captivating Content for Building Links, Leads, and Traffic If we’ve said it once, we’ve said it a hundred times, High-quality content i...

01 Feb 2018

In some ways, search engine optimization is not very different from other aspects of life. What you put into it is what you get out. In the early days of SEO, this was less true, since the norm was a client handing off their campaign to an agency with little subsequent involvement. Nowadays, SEO is no longer a singular marketing methodology. Successful campaigns require collaboration bet...