05 Feb 2018

lead generation
So you have a company website that looks beautiful, but you’ve noticed that your phone still isn’t ringing, and those lovely contact forms on your website never seem to get filled out. At this point it may be difficult to figure out where you went wrong.Believe it or not, the problem may actually be with your website. No matter how attractive a website looks, if the proper lead gener...

03 Feb 2018

expired seo knowledge
Unless you are an expert on SEO, or someone who can't read enough literature on the industry, or someone who always knows the latest SEO trends and developments, you probably fall into one of these categories.You know you don’t know everything about SEO You don’t know you don’t know everything about SEONot sure where you fit in? Five Signs Your Understanding of SEO Has Expi...

02 Feb 2018

which is better, seo or ppc
I think one of the most common questions our clients ask is, “Which is better, SEO or PPC?” We get it – these companies are trying to get the highest possible returns on their marketing investment, and there are a lot of ways to allocate that budget.It would be awesome if there was a straightforward answer to this question, but there are far too many variables involved for it to ...

02 Feb 2018

SEO is not a canned food
In the pioneering days of search engine optimization, the best practices were regimented and methodical. For example, results could be achieved by adding specific keywords and phrases at specific intervals on a web page, and in specific qualities. You could say consistency, structure, and mechanical execution were the trademarks of SEO.Due to this structure, it was a simple matter of...

02 Feb 2018

are you sitting on an seo pot of gold?
It constantly astounds us to discover how many companies are sitting on a the secret formula for a successful SEO campaign and don't even know it. I’m not trying to be mysterious, its actually pretty simple – a wealth of intellectual property. Creating Captivating Content for Building Links, Leads, and Traffic If we’ve said it once, we’ve said it a hundred times, High-quality content i...

01 Feb 2018

In some ways, search engine optimization is not very different from other aspects of life. What you put into it is what you get out. In the early days of SEO, this was less true, since the norm was a client handing off their campaign to an agency with little subsequent involvement. Nowadays, SEO is no longer a singular marketing methodology. Successful campaigns require collaboration bet...

01 Feb 2018

As long as there has been SEO, there have been shortcuts created with the express purpose of getting around best practices. As a rule, these shortcuts are ineffective. One common “shortcut” we see is a business attempting to implement an SEO campaign in a target region without having a physical location in it.Bad idea.Search engines (Google in particular) want to display accurate...

30 Jan 2018

choosing an SEO company with confidence
It can be a challenge to tell if your SEO is getting the results you need due to all the information flooding the web on the topic. Researching SEO companies can be mind-boggling and tricky, but, it doesn’t have to be if you follow these simple tips.Choosing a competent SEO company is vital to the growth and success of your company. This process begins with finding answers to some fu...

30 Jan 2018

A Successful Marketing Strategy for Attorneys Includes Social Media, but Does Not Rely On it Exclusively Often, we see attorneys hyper-focused on their social media sites, or spending lots of energy and time setting up profiles on every social media channel they can. It is possible to inadvertently use social media in ways that may be detrimental to the work they’re doing elsewhere onli...