30 Jan 2018

In a recently released study: Searchmetrics Ranking Factors Study, the value of high-quality content is highlighted again as a key component of any SEO campaign. And, yes, we can all but hear the eyes rolling about another “Content is King” article. It is not breaking news, so how many ways can we can we explain it? We understand that reaction–It’s essentially how we thought about SEO...

30 Jan 2018

writing better web content
I have been composing web content longer than...Well, longer than I can admit gracefully. Through those years of content writing, the best practices, trends and techniques for compelling writing have changed immensely. I occasionally catch myself reminiscing about the old days when “a web page must be 250 – 300 words and have a keyword density of approximately 10 – 15%.” It was ...

27 Jan 2018

If you are planning to publish blog articles often, you need to put some thought into planning those articles. There are many benefits of blogging for attorneys, but choosing law firm blog topics, and writing content for legal clients can see overwhelming at the outset. In this post we give some great tips for blogging designed to help you create effective law firm blog posts. Plan...

26 Jan 2018

One of the key factors in successful digital marketing for law firms is high-quality, focused content that addresses the questions and concerns of your ideal audience. But how do you discover what questions your prospective clients are asking search engines? You might be surprised to discover that the questions your potential clients are entering into search engines are the very sa...

26 Jan 2018

Your law firm's website should position your law firm as a trusted resource by providing some answers to your potential client's questions -- and attracting new clients. But many law firms are struggling with the task of turning their website into a good lead generation tool. There are lots of reasons why a particular law firm website might not be bringing in new business. Sometime...

26 Jan 2018

It goes without saying that high-quality content is essential for law firm websites, but did you know that your content also needs to be aimed toward a specific audience? Often attorneys feel that a broad approach is best, anticipating more returns from casting a wider net. Many fear that by composing specialized content, they will not attract as much web traffic. [bctt tweet="Traf...

16 Dec 2017

It is a proven fact that an exceptional, content-based approach to law firm digital marketing works. Marketing high-quality, relevant content works better than any other type of search engine optimization- with both potential clients, and search engines. When done correctly, it is efficient, sustainable, and cost-effective. Creating the proper digital marketing strategy for your firm ...

15 Dec 2017

When it comes to law firm search engine optimization (SEO), many attorneys simply don’t know where to turn. Some believe that they need to hire outside help, however, this can easily amount to a waste of money more quickly than most would like to admit. Others still choose to tackle SEO on their own, which is a great idea if the right approach is taken. With so many different conflict...

15 Dec 2017

Directory listing management for attorneys can be very time consuming if you don’t know what you are doing. There are so many benefits of directory listings for law firms – once you figure out how to use and manage them, that is. With so many listings to select from and the different methods for building out profiles, the process can be daunting. Here are some guidelines that can he...