17 Jul 2018

In 2018, everybody knows that great content is crucial for solar companies websites, but were you aware that your content must be aimed towards a targeted audience of customers?There is a common misconception among solar providers that taking a broad approach to content marketing is better, as it would reach a wider audience of customers. Many are afraid that writing too specific and...

17 Jul 2018

If you are a solar business owner who plans to produce and publish blog articles consistently, you must invest some thought into the development of those articles.It's important to remember that no matter how carefully you plan out your content, it will not do any good if your potential customers can't relate to it. Creating content that fails to inspire or educate your prospective c...

17 Jul 2018

By now, you are probably beginning to understand the role of keywords in search engine optimization(SEO), the impact they can have on your solar company's website.You're probably also realizing that content is a huge component to a successful SEO strategy, and that your content needs to be tailored to address the specific questions and concerns that potential customers have.One o...

17 Jul 2018

Solar providers frequently find things like SEO and digital marketing a headache, and sometimes these headaches can keep them up at night. It doesn't have to be this way at all.Its common for a prospective customer to look for a solar company online, and these potential customers will likely use a search engine to find solar providers that are a good fit for them.  So, there is actua...

17 Jul 2018

One of the most important factors in a successful digital marketing strategy for a solar company is relevant, high-quality content that adresses the questions and concerns of your ideal patient.But how do you determine what questions your potential customers are asking search engines?You might be surprised to learn that the questions potential customers are asking online are prob...

17 Jul 2018

Your solar company's website is designed to build trust and establish relationships between potential customers and your practice. One of the most meaningful ways to do this is by providing useful solutions to the problems your potential customers are facing.This is much easier said than done, however, and many solar companies struggle to convert their website into an effective and p...

06 Feb 2018

signs its time for a new seo firm
Are You Satisfied, Unsatisfied, or Unsure in Regard to your SEO Provider? Many clients adore their SEO firms, some are very unhappy with them, and others still (possibly the majority), are unsure or have lingering concerns. Some of those concerns sound like this:"Are we getting our money’s worth from our SEO campaign?" "Is our SEO investment ever going to pay off?" "Is our a...

06 Feb 2018

sales pitch
SEO pitches can get rather technical, making it difficult for clients to distinguish truly competent agencies from ones that are all talk and no results. Here are six things to look for that make it easy for you to separate real contenders from agencies that will take your money and run. 1. TerminologyA good pitch describes its services in plain language, not industry jargon, and ...

05 Feb 2018

google rankings and word counts
There are two important SEO factors – authority & relevance.On-site optimization is important in terms of on-page content, title tags, etc. Links still matter, of course, and the quality of them, matters more so than ever.There is one question that flies around all the time: “How much does the volume of content (I.E. word count) on a specific page impact everything?” This dis...

05 Feb 2018

needle-in-a-haystack
Just like most other areas of digital technology, search engine optimization has changed dramatically over the past decade, and still continues to. It wasn’t that long ago when you could simply cram a bunch of keywords into your web content to get it ranking, but those days are gone.Search engines today use incredibly complicated algorithms to ensure only high-relevance and quality c...