02 Feb 2018

seo pricing faqs
SEO pricing is a difficult beast at best, and we often encounter skeptical clients who aren’t sure what the final cost is going to be, or whether the promised work is being performed, and then if it's going to pay off. It is important to bear in mind, that just because SEO pricing is complicated, it does not mean that it is unfair, unreasonable, or inflexible. In reality, a degree of ...

02 Feb 2018

month to month contracts
We understand why clients tend to gravitate towards month-to-month SEO contracts, even though they really aren’t a good idea for anyone. Here are a few of the reasons we hear: Many clients have been burned in the past by unethical SEOs and are suspicious. Businesses like staying flexible and keeping their options open. For this reason, many avoid being locked into long-term contr...

02 Feb 2018

work with your seo firm
Sometimes agent-client relationships are very productive, and some aren't. I know many clients are always wondering: "Is my investment in marketing paying off?” or  “What is my agency doing to earn the fees we pay them?” These questions are legitimate. If the answers leave you with some doubt, then maybe you aren't managing your marketing agency as effectively as you could be. Five Hi...

01 Feb 2018

high quality content amplifies seo results
If you asked any SEO provider what a crucial component of a successful campaign is, they would most certainly reply, “building high-quality backlinks.” It’s a big job. Today, the bulk of backlinks are generated by publishing high-quality content off-site. In order to acquire these links, an SEO agency must first identify high-authority and relevant publishing platforms, then get th...

01 Feb 2018

bad seo can cost more than you think
Choosing an SEO agency that isn’t right for you can cost you dearly, and I’m not just referring to money. In addition to providing minimal to no return on your investment, a poorly implemented SEO strategy can have much farther-reaching effects. Most likely, your new SEO campaign will take more work than it should have (and may cost you more too), since your new provider will have to ...

30 Jan 2018

Does your business need to hire an SEO company? How can you tell when the time is right to hire out your SEO? Or, should you build an in-house SEO team? Should you just attempt to handle it yourself? Are you even able to do it all by yourself? Digital marketing covers a broad array of strategies, activities, channels and platforms. Depending on the specific needs of your company, a...

30 Jan 2018

why does SEO need so much content?
Technically speaking, content marketing and search engine optimization are two different beasts. They potentiate each other–or can when executed correctly Perhaps, it is less that they are two different beasts, and more that they are different breeds of the same animal. Though these two facets appear to function very differently initially, it is crucial to understand that they are rea...