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WHAT HAPPENS WHEN YOU DO A GOOGLE SEARCH?
Citrus Heights SEO
SEO isn't just a service... it's our passion!
Our recommended process for choosing a Citrus Heights SEO company:
Start with establishing goals, sit down with your team, with your CEO, with your executive team, your board, whoever you’ve got, and figure out these goals you’re trying to accomplish with SEO. Why do you want to do SEO? Why do you want to rank organically for keywords? Then, figure out how exactly you will be judging the success or failure of your SEO campaign. During this process, there are good goals and bad goals:
Here are some good SEO goals for a Citrus Heights company looking for SEO:
- I want to get in front of a lot of people who are researching this, and so we need traffic from these specific groups. I know that they perform searches for this. Great.
- We’re trying to increase revenue, and we’re trying to boost it through new sales and SEO is a sales driving channel. Fine, great.
- We’re trying to increase downloads or free sign-ups or free trials. Also a fine goal.
- We’re trying to improve sentiment for our brand. Maybe if you Googled some of our branded terms today, there are some poor reviews, there’s lots of good reviews that rank below them, and we want to push the good reviews up and the bad reviews down. Fine. Sentiment, that could be something you’re driving as well. You know a lot of people are researching your brand or branded terms. Those are all good goals. Having good goals is important if you want your campaign to be fire 😉 🔥🔥🔥
More often than not I find that companies are disappointed in the results (or lack thereof) from hiring an SEO company, they usually started off with weak/bad goals. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. When the wrong goal is selected, SEO energy gets invested in the wrong ways and the ROI on the SEO project ends up being lower. Let’s look at a few examples of non-optimal goals.
Here are some bad SEO goals for a Santa Barbara company looking for SEO:
- We just want traffic, increased traffic. Why? Well, because we want it. Terrible, terrible goal. Traffic is not a goal in and of itself. If you say, “Well, we want more traffic because we know search traffic converts well for us and here are the statistics on it,” fine, terrific. Now it’s a revenue driving thing.
- Rankings alone, unfortunately this is a vanity thing that many people have where they want to rank for something simply because they want to rank for it. Usually a bad sign for SEO companies considering clients. You shouldn’t have that on your goals list. That’s not a positive goal.
- Beating a particular competitor out for specific keywords or phrases. Again, not a great goal. Doesn’t drive directly to revenue. Doesn’t drive directly to organizational goals.
- Vanity metrics. I still see people who are saying, “Hey, does anyone know a great SEO company that can help bring our domain authority up or our Majestic trust flow up or, worst of all, our Google PageRank up?” Google dropped PageRank years ago. It’s terrible. Vanity metrics, bad ideas too.
If you focus on these goals, your campaign will not be fire. It might just end up a steaming pile of 💩💩💩!
We stay on top of our industry by being experts in yours.
Who we are | The Kings of California SEO
Give our Citrus Heights SEO consultants a few months. We’ll get you on top of Google and other major search engines for your targeted keywords and phrases.
We enjoy top Google rankings in Citrus Heights for search engine positioning! With more than 1,000 websites that we continually test for algorithm updates, as well as our clients’ sites, we are solidly in the forefront of understanding exactly how that algo really works. Our clients experience a massive advantage over the competition.
Speaking of competitors, we don’t enjoy trashing anyone, but the truth is if they don’t know what we know from our tests and research, then there’s no way they can do a safe and powerful job of ranking your website, any more than you could trust a sightless surgeon to repair your heart!
Citrus Heights SEO Agency
If you are looking for Citrus Heights SEO Services to take your website to the next level, then look no further. We’ve been creating and implementing expert SEO campaigns for Citrus Heights clients since 2005.
Clients hold each Citrus Heights SEO agency to the highest standards, and this is why we specialize in SEO strategy, keyword research, on-site/off-site optimization and content marketing.
Your campaign stays focused on generating leads – that’s what makes your SEO campaign pay off. If you’ve been wondering whether you’ve been getting your money’s worth, we can help you!
Our Citrus Heights SEO Agency Talks the Talk, and Walks the Walk
AdInfusion has been a leading digital marketing agency since the company’s 2010 inception. A privately held marketing firm, AdInfusion has established its position amongst the top search engine marketing companies with its honest, holistic approach offering industry-leading technology and dedicated customer support.
The foundation of AdInfusion’s business model is providing businesses of all sizes with expert-managed Digital Marketing Campaigns. AdInfusion has grown to offer a full suite of services and products by leveraging leadership, innovation, and a strong understanding of online advertising.
As the leading Citrus Heights SEO company, we believe that Search Engine Optimization is an essential long term investment for any business, just as it was for ours. The most efficient internet marketing technique to send people to your website at the minimum long term cost is building your site’s organic search engine rankings. SEO is a powerful tool for increasing traffic volume as well as improving the quality of traffic that comes to your website. People are more likely to click on organic search engine listings than on paid advertisements. Our SEO strategy applies only the best and most current practices – ones that are always focused on creating high quality content, inbound marketing, and sound link building efforts. We’ve developed our own proprietary search engine optimization strategy and we combine it with advanced SEO analytics and reporting software. This gives us the tools we need to perform high quality enterprise level SEO services for small, medium and large-sized businesses alike. We practice what we preach and we can get you the results that will transform your business.
Key Word Research
You will find that keyword research is at the center of every successful SEO project. This process figures out which search queries people enter into a search engine. For any niche, there are certain key phrases and words that are more often used than others. The competitiveness of varying keywords also needs to be acknowledged since it determines the amount of resources that are necessary to rank for that key phrase. Relevance, competitiveness, and popularity are evaluated during the keyword research process.
A website’s Uniform Resource Locator (URL) is what you’ll see within the browser bar. This usually begins either with https or http. URL structure refers to how web addresses are assembled on the site. Some websites employ logical, simple URLS which, when read by a person, easily indicates the page topic. Other sites use complicated URLS that have many parameters that are meaningless to humans. Simplistic, clean URL structures containing keywords (without an overly complex link structure) lead to better rankings in the search engines.
When outdated/old pages on a website are no longer in use, you’d normally want to direct visitors to a newer version of that page. The “search engine friendly” method of doing this is through the use of a 301 redirect, which automatically routes your visitor to the new page version.This method is “search engine friendly” because the 301 directs to a new location. The 301 status is an indicator that the database is in need of an update reflecting the new pages location in place of the old one, and all the “link juice” or page authority from the old page will be transferred to the new page.
The sitemap file informs search engines about all the pages contained on a website. The webmaster creates a sitemap to assist search engines in identifying (and indexing) content he wants people to find online. Typically search engines discover internal pages through a method known as “crawling” through navigation options and through external links, however sitemaps are supplemental to these forms of page discovery. There are two breeds of sitemaps; HTML sitemaps and XML sitemaps. An XML sitemap is built to help search engine spiders index and crawl a website’s pages. However, since XML formatting is meant for search engine spiders, you must also include an HTML sitemap. HTML sitemaps are actual pages on websites that include links to all the important pages. They outline the site’s structure and are a valuable tool intended to assist website visitors in finding the content they search for.
Google Analytics is a service provided for free by the search giant. It gathers info about site visitors on any webstie the GA code has been installed on. When a webmaster installs Analytics on a site, they’re free to view many useful data-sets such as the source of their website’s visitors, which pages on the site were visited, the amount of time they browsed for, their location, operating system/screen resolution/browser and more. “Goals” can also be setup to track conversions and sales.
Google Webmaster Tools
Google Webmaster Tools shows webmasters data and services that can be useful to make websites work in harmony with Google. GWT is used for submitting sitemaps, viewing search queries that led visitors to your site, examine links pointing to your site, as well as many more options.
Citrus Heights Web Design
You’ve made the decision that it’s time to change or construct your website design in Citrus Heights, Ca. Citrus Heights is full of local businesses that are searching for a slice of that Citrus Heights residents pie, and we are here to make sure that you’ll get a huge slice. Step 2: find a skilled Citrus Heights website design company near you (that would be us!). Step 2: tell us you need an awesome Citrus Heights website and tell us your budget (we’ll work it out). Step 3: kick back and relax, just let them perform the magic (Hocus…). Step 4: glistening new website (Pocus!). Step 5: PROFIT. (The last step always is “profit”).
In all seriousness, deciding to overhaul your Citrus Heights company’s website design is not an easy call to make, but it’s one of the best things you can do for your business. As a California company ourselves, we know from experience that a great web design can make all the difference in the world to local customers. The power of the Internet increases daily as consumers turn to it for research and suggestions. We also provide other services like internet marketing and SEO that can also help with this.
Your website is the welcome mat for your business, and it needs to make people want to come inside. Your web design is what keeps them there and AdInfusion can help. Let us tell you about all the Citrus Heights businesses we’ve done web design work for and how we can do the same for you.
Social media PPC campaigns are allowing previously unheard of targeting capabilities. Since people share so much information about themselves online, it provides the opportunity to target exactly who you are trying to reach, with very little waste. The cost to reach this audience is low, too. These reasons and more make social media marketing campaigns a pivotal piece of the pie.
AdInfusion manages highly specialized social media marketing services for your business. We know that building a profitable social media presence requires more than simply signing up for profiles on all the popular social network sites. It demands careful planning, ongoing maintenance, and defined benchmarks to ensure you’re engaging the right people in a way that helps your brand thrive online. Our social marketing process for each SMM campaign includes expansive market research, concept planning, consulting, training, and reports. We also incorporate social ad platforms such as Facebook Ads into many advertising campaigns. We find creative ways to leverage the power of the crowd to increase brand awareness and increase market share.
Citrus Heights Inbound Marketing
Inbound marketing gets you highly targeted, qualified visitors from higher search engine rankings. For more conversions, more customers, and a better bottom line. We create content for you that generates social shares and links. Because when your content is better, your search results are better. Then we spread the word online, by reaching out to people and businesses to let them know about your new resources, blog posts, and articles. All of this delivers amazing amounts of backlinks to your site. Which brings you more organic search traffic. Important: We make sure that every article, blog post, or any other piece of content you publish is in-credible. Because average content never results in social shares or links to your site.
The relationship between you and your SEO company is vital to your success. If you’re willing to invest the time in creating content that’s special, we will make sure it reaches the wider audience you seek.So your competition won’t stand a chance.
After all, why use SEO experts and search engine optimization companies if they can’t deliver? If you’re creating content every day and no one sees it, your hard work is wasted.px
Local SEO for Citrus Heights Businesses
If you are a local business in Citrus Heights, our SEO strategy takes a slightly different approach from setting up your local profiles to managing your incoming reviews.
Our Approach to Local
A local SEO campaign will focus on many important aspects:
- Review your existing website rankings
- Evaluate your competitors
- Improve the structure of your website for ranking success
- Update your site’s code and make sure every page is indexed
- Run browser tests, penalty checks, and improve page load time for optimum site function
- Update your security settings
- Optimize your keywords for traffic, targeting your ideal customers, and conversion
- Build powerful and safe backlinks for ranking results
- Update, edit and add to your directory listings
- Get your website mobile-friendly and searchable
- Track the volume of traffic to your website
- Do XML sitemap updates, website page errors, and website resubmissions
- Online reputation repair when needed
- Create optimized content for your web pages
- Write powerful blog articles to position you as an expert in your industry
- Track activity, calls and conversions so you know how your website is performing
- Report measurable results so you can see and understand how SEO positions your business on Page One
Frequently Asked Questions:
How much does SEO typically cost?
While many SEO agencies have pre-defined “packages” at specified price points, we put together custom SEO campaigns for each client with specific scopes of work, price points, and durations. This helps solve the exact issues you are having, without wasting your budget on unnecessary tasks or “filler” line items.
What is included in your SEO packages?
We put together a custom SEO package for each client. Things that may be included in your custom package may include: content creation, web design and development, link building, social media profile creation, local citation building, review generation strategy, on page optimization, off page brand building.
Will I have to sign a long-term contract?
Your initial custom SEO campaign will be a monthly contract for a specific amount each month, for a set amount of time. The typical SEO campaign usually runs between 3 and 9 months, depending on how much work you need to see improvement. After the initial SEO campaign is complete, you can go month-to-month, usually for a lower amount and reduced scope of work.
What type of work will you be doing on my website?
Tasks that may be required on your website usually include: content creation, on page optimization, structured data creation, title and meta description optimization, custom web design and development, internal link building.
How will you measure success in my SEO campaign?
There are three main ways we measure SEO improvement: rankings for your selected keywords, organic traffic from Google & Bing, and most importantly, how many leads are being generated. We measure your rankings using SEO rank tracking software. Also, we look at your organic search traffic using Google Analytics – meaning we measure how much additional traffic you get strictly from organic (not pay per click) search. Lastly, we measure how many leads are coming into your site from contact forms and calls. At the end of day, the only measure of success that matters is sales revenue.
Will I receive regular reports on my current rankings?
We send you an update on the rankings for your selected keywords every two weeks.
How long does it take to see ranking changes in Google?
You should see improvement within three months for less competitive keyword phrases. For highly competitive keyword phrases, it usually take longer to see substantial movement.
Are the SEO techniques you use “white hat”?
We only use SEO techniques that are approved by Google's communications. We do not use “black hat” techniques that put your rankings at risk, and we shun any SEO tactics that can incur a manual penalty from the Google Web Spam team.