Whether you are running a university, educational service, or school, your website is going to attract a diverse audience of parents, students, and teachers who are searching for different kinds of information. It is valuable to understand that each of them will require an instructive, but engaging experience that allows them to quickly find the information they need. Utilizing a responsive design allows prospective and current members of your scholastic community to interact your business no matter what type of device they are using. Responsive website design literally puts the information about you and your services directly into their hands!
Designing a Successful Education Website
Your institution’s website design serves as a digital representation of you and everything your institution stands for. It also enables you to express the best aspects your educational facility has to offer in many ways. Incorporating elements that your users can actually interact with, like virtual tours, for example, allows visitors an exclusive look at your campus, and enables them to determine if your facility is the ideal environment for them to learn or even live. Regardless of the location of your school, academy or university, candidates anywhere in the world can now “tour” it when they are considering further education. Photos, slideshows, videos, and other multimedia options can help you reach even more potential students, and give visitors to your website a clearer picture of the scholastic opportunities you have to offer.
As a scholastic institution, the directive of edifying your audience both out and inside the classroom begins before they set foot on campus. This process should start with your website. Having calls-to-action that captivate visitors, and urge them to navigate through your website to discover what your facility offers, is a vital component to an effective design. You can boost enrollment, recruitment rates, and awareness, simply by nudging visitors to “visit,” “contact us,” or “apply” when they land on your page. These calls to action will help your institution grow by engaging with your audience, and inviting your audience to learn more about your scholastic community by joining it, and by engaging with you.
Researching the type of information that visitors search for on your website will help you develop a logical navigation flow for your website. Directories with contact information for advisors and professors will be useful to your visitors, and including calendars that show schedules for, games, performance, concerts, or academic events, and performances are common resources that people are nearly always seeking on scholastic websites. Making these features prominent displayed on your website addresses the interests of visitors to your website, and lets them stay as informed as they want to. It can also be helpful to use analytics tools to distinguish the pages of your site that your audience visits most, which will allow you to anticipate which navigation routes will be the most effective, and nudges people to explore your website even further.
Successfully growing any brand online requires a combination of modern and traditional components that represent your school in the best light possible. Integrating the timeless message and iconography that have always been a fundamental part of your institution with state-of-the-art web design features will develop an updated new identity for your school digitally. Distributing a consistently branded image and message across all of the digital platforms, allows you to nurture an academic community outside of the classroom. Website design elements like these will unify communities from different majors, interests, and campuses under a single brand.