Our SEO Grader is completely free and easy to use. Just enter your URL and main keyword to quickly get a snapshot of the various SEO factors that lead to SEO success: rank, authority, speed, all the way through to technical and coding issues and missing page elements, links, social signals and more.
Site Speed Analysis
Ever since 2010, when Google announced that website speed had an impact on search rankings, it’s been important to ensure the speed that someone can view the content they find on your site from a search result. Later that year, Google’s Matt Cutts explained that slow performing sites would also incur a penalty in search rankings.
It’s intuitively obvious the logic path that Google’s following: poor performing websites lead to a poor user experience, and websites with poor user experience don’t deserve to rank as high in Google results.
AdInfusion SEO Grader Site Speed Factors
- Load Time
- Page Site
- File Requests
Checks to ensure that the webpage loads quickly enough.
Checks that the size of the page is within an acceptable range.
Checks the amount of file requests generated by the page.
Why Website Speed is Important:
Website URL Analysis
A website’s URL, or Uniform Resource Locator, is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it.
Ideally your website’s URLS need to be as brief and descriptive as possible. If, for example, your site’s structure has several levels of files and navigation, the URL should reflect this with folders and subfolders. Individual pages’ URLs should also be descriptive without being overly lengthy, so that visitors who sees only your URL could have a good idea of what to expect on the page from the SERPS.
AdInfusion SEO Grader URL Factors
- Checks SEO Friendliness of URL
- Checks for exact keywords in URL
- Checks URL Pagerank
- Checks for Underscores
- Checks Amount of Pages Indexed
SEO Friendly Url Structure
Website Meta Analysis
While not an important RANKING factor per se, well-written meta descriptions can give your site an advantage in search engine results pages (SERPs), which will result in a higher click-through rate for your site giving you more chances to convert visitors into a lead or new customer.
AdInfusion SEO Grader Meta Description SEO Factors
- Checks description tags to ensure they are 1-155 characters
- Checks meta description for your exact keywords
Meta Description's Role in Search Results
Website Image Analysis
When it comes to how your site’s images affect your SEO, using the right keywords to help your webpage’s ranking on search engines is very important. Building descriptive, keyword-rich files names is absolutely critical for image SEO optimization. Search engines don’t just crawl the text on your webpage, but they also search for keywords inside your image file names.
AdInfusion SEO Grader Image SEO Factors
- Checks images for alt tags
- Checks alt tags for keywords
- Checks file names for keywords.
- Checks for presence of underlines in file names.
Images as a percentage of page weight for the Alexa top 10 global web sites
Website Headings Analysis
The structure of headings on your pages is one of the most important aspects of on-page SEO. It determines which pieces your content are important, and how they are connected. Because they have different goals, a single post needs a different structured heading than your blog’s homepage or your categories archives.
- The most important heading on the page should be the H1.
- There is usually only one H1 on any page.
- Sub-headings should be H2’s, sub-sub-headings should be H3’s, etc.
- Each heading should contain valuable keywords, if not, it’s a wasted heading.
- In longer pieces of content, a heading is what helps a reader skip to the parts that they find interesting.
AdInfusion SEO Grader Heading Factors
- Checks for appearance of H1, H2, & H3 tags
- Checks for keywords within H1, H2, & H3 tags
- Checks for duplicate heading tags
The most important line on the page is the post or page title, second come the subheadings.
Website Copy Analysis
Website Code Analysis
Website Social Media Analysis
Website Link Analysis
Website Domain Analysis