80% of all education search queries end without conversion.*
What is your website’s conversion rate? Is there room for improvement? Are you doing everything you can to support your students and potential students in making their decision?
Prospective students use multiple online sources in the research process (Via ThinkEducation with Google):
- School website (75%)
- Search engines (70%)
- Aggregators (46%)
- Ranking sites (29%)
- Social networks (28%)
Since 72% of people researching school choices visit branded websites 14 days before the conversion shows that average prospects are spending lots of time exploring before making a decision. Your school must capitalize by reaching and persuading these prospects by adding this to your student recruitment strategy.
The easier your website is to use, the more students you will convert.
School’s sites have to target prospects based on their stage of the buying process. The key to winning new students is to appeal to prospects at each stage of their enrollment journey. This means providing content that answers all the questions and validates their choices throughout the process.
Another way to enhance website’s usability is by conducting user testing, which AdInfusion can set up.
Is your website really conversion-ready and usable? Does y our student recruitment strategy include conversion optimization?
*ThinkEducation with Google, “Education Trends through the Eyes of Your Customer”