We design and build your website from the ground-up using schematics or wireframes that reflect user personas and create a user-friendly on-site experience for your customers. The intuitive navigation and relevant content we design for your website will provide a smooth and captivating buyer journey for your target audience.
The Key Elements
Defining Your Business User Persona
Creating a great user experience on your website starts with knowing who your visitors in the first place, and goes deeper than superficial acquaintance. Instead of seeing your customers only as potential conversions, creating an imaginary user who is representative of your target audience demographics with their own name, background, skills, age, education level, and which platform they use to find your website can provide huge dividends for a business. The purpose of user persona research is figuring out what your visitors’ intentions are when arriving on your website.
Thoughtfully creating a step-by-step process on how a user persona would navigate your website and find the information they’re looking for will provide insights into designing a user-friendly website. A user persona that reflects your target audience will give you an understanding of everything you need to know about your visitors, from how to map your wireframes to where to place content appropriately to get it found by the users was designed to attract.
Designing a Wireframe for Your Business
A wireframe is a visual guide that represents the skeletal framework of a website, a storyboard of sorts, that acts as a blueprint for your website. Without putting in the time and effort to construct a comprehensive wireframe, designing a professional website for your business can be a daunting task. Similar to the blueprints of a brick-and-mortar retailer, which can be used to illustrate the flow of foot traffic, a proper wireframe also outlines the page flow and user experiences on your website. You need to prioritize your products or services for easy accessibility while other less important pages can be deeper in the site’s navigation. A carefully thought out wireframe is not only for the pages on a website, but also for determining the placement of individual elements on a page.
Streamlining The Navigation Experience for Your Users
A natural, intuitive navigation menu on your website is comparable to a simple, but informative sales pitch that explains who you are, what you have to offer, and how to obtain the products or services you are selling. Your website visitors will quickly and easily be able to find the content they are looking for, without confusion. With an organized website that has consistent navigation, visitors become comfortable and familiar with exploring your online business, which is the first step towards gaining their trust, bringing them back to the site, and getting them to convert.
No matter how many products or services you have to offer, remembering that “less is more” in your navigation structure is crucial to keeping users engaged with your business. If your website is overwhelming, confusing, or offers too many options to your visitors, they may choose to leave and find a competitor’s’ site that has a more streamlined user experience. Be sure that your potential customers can find the conversion pages and content they are really looking for.
Structuring Your Content Appropriately
Having spectacular content that engages your users is only the first step towards influencing them to achieve actionable results. The placement of content on your pages and website will determine whether visitors actually see it, and how they are likely to interact with it. Putting your most important content above the fold and on the left side of your page is an innate viewer usability factor that immediately grabs the attention of your visitors, ensuring they don’t lose interest in your website because they couldn’t find your what they were looking for.
Alternately, having too much content on a page can overload users, making them less confident about the legitimacy of your website(or business!)and possibly cause them to leave your website. By sensibly aligning your content with the rest of the elements on your webpages, you can provide valuable information that can build trust, and guide potential customers toward a conversion.