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Frequently Asked Questions:
What is digital marketing?
Broadly speaking: Digital marketing are all marketing activities that use an electronic device or the Internet. Does it mean it’s any form of marketing that exists online? Yes and no. Digital marketing certainly encompasses all online marketing activities. However, it might include some offline activities, too. Here are the main types of digital marketing you should consider for your business.
What are the different types of online marketing?
1. Content Marketing 2. Search Engine Optimization (SEO) 3. Search Engine Marketing (SEM) 4. Social Media Marketing (SMM) 5. Pay-Per-Click Advertising (PPC) 6. Affiliate Marketing 7. Email Marketing 8. Instant Messaging Marketing
Why is mobile important? Is my site mobile friendly?
It's more important than ever, given that a growing number of search queries are conducted on mobile devices. In fact, Google has just announced that there are officially more search queries conducted on mobile devices than on personal computers. Businesses need to get in tune with mobile audiences by optimizing sites and content specifically for them. Creating a responsive site that automatically adapts to mobile settings is a key way to not only improve the experience of your mobile users, but earn Google’s mobile-friendly distinction.
Why is blogging valuable?
There’s immense value in blogging given that, for years now, SEO practice has revolved around the saying, “Content is King.” This means that what really gives a site authority, and what attracts viewership and generates leads, is frequently publishing content that viewers want to read. Blogs still serve as one of the most effective ways to communicate valuable content to viewers, but only if they’re interesting, informative, and engaging. Consider: 140 million people read blogs in the United States alone.
What’s a call to action, and how do I create it?
A call to action is a statement that directs a reader to do something. It could be something as simple as “Call today” or “Find more information about our service here.” A call to action should be direct, succinct, and most importantly, prompt a reader to do something. Calls to action should be included in meta descriptions, ads, email marketing and, where appropriate, blogs and web page content.
Does web design affect SEO?
The structure and design of a website actually can affect its rankings and overall traffic. Web design must provide an intuitive and easily navigable site structure that features a design/content that users are able to understand and interact with. Things like site hierarchy and overall aesthetic can significantly affect your site’s bounce rate and, in turn, the effectiveness of your other SEO efforts. At AdInfusion, our team of highly-skilled web designers can help your site both attract more traffic and build your brand.
Why do I need to focus on so many different digital marketing strategies?
It’s important to focus on a variety of strategies simply because opportunities for digital marketing are increasing as target audiences visit more online platforms. Today, a single-minded approach to digital marketing will exclude large portions of an audience, preventing a site from remaining competitive. Digital marketing must be a comprehensive approach that focuses on site optimization, social media, lead generation, inbound marketing, content creation, and much more.
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