The major objective of a non-profit institution’s website design is to convert visitors into advocates for your cause. Through strategic use of targeted advertising, email campaigns, and social media, you can cultivate a supportive community while simultaneously building your brand’s identity. Steering your web visitors toward these choices through the strategic integration of icons and imagery into the design of your website can make it simpler for your audience to engage with them, and you. Composing and publishing relevant, informative content gives your supporters the opportunity to promote your ideas, advocate on behalf of your organization, and share your content and resources using their own channels, blazing a trail for a committed community of digital advocates.
Designing a Successful Non-Profit Website
Your website should be constructed of potent content, including photography, videos and text that influence your audience’s feelings and tell the story about your non-profit organization. You may think about adding a blog to the design of your website, then utilize it as a podium to share infographics, testimonials, statistics, industry news, and general insight into the works that your organization does. Your content is your medium for increasing awareness about your cause, and providing visitors with some much-needed background information about what your institution does and why. It can be used as a potent tool to distribute the data necessary for your supporters relate to your cause and become eager to learn how they can help your organization achieve its objectives.
A non-profit organization’s website typically strives to acquire conversions in the form of volunteers, donations, fundraising. Your website’s design should make this process painless and streamlined for potential supporters by presenting them with the navigation options and information they need to get there. Donation buttons should be prolific, attention-grabbing, obvious, and constantly visible, regardless of what page people may end up on on your website. Any call-to-action on a non-profit website should inform donors how their contribution benefits the organization as an entity, and specifically how the monies will be utilized within your organization.
Having a responsive website design is vital for any non-profit organization hoping to expand their online presence. Potential and existing supporters of your cause need to be able to view your website from any device, particularly mobiles. Responsive design helps your cause to build a larger audience, certainly, but it also enables your visitors to post and share your content amongst their own contacts, social media platforms, and websites. Having a responsively designed website makes locating and engaging with your organization a simple process for existing and potential supporters, alike.
It is important to keep in mind that there are going to be individuals visiting your website who are looking for your help and access to your services. You want to make sure that your website design features elements that cater to these people, and provides all of the necessary resources for them to get the help and information that they need. Include testimonials from individuals you have already worked with, feature stories that emotionally connect people, and display research with statistics to visually communicate the work that you do. These elements will allow visitors to gain a better understanding of the passion behind your cause.