Strategy tailor-fit for your specific business.
Every situation is different and there is no one size fits all solution.
WHAT HAPPENS WHEN YOU DO A GOOGLE SEARCH?
We know each client’s needs are unique. We also know that to deliver stunning results, we have to provide exceptional services.
We offer professional SEO consultant services that help websites increase organic search drastically to help businesses in Santa Barbara and throughout the Tri-County Region compete for 1st page rankings of highly competitive keywords.
Quietly nestled between the mountains and the ocean, Santa Barbara represents the essence of California — the culture & arts of the big city & the hospitality & heart of a small, coastal town. Between the shopping on State Street, some of the greatest restaurants in the country, & the best that the hospitality industry has to offer, Santa Barbara is truly a magnificent place to do business!
Every situation is different and there is no one size fits all solution.
We’ll research why and how people search for your service or products then concentrate on delivering traffic that converts to paid customers.
We keep our clients informed on their campaign’s progress at every step, and we’re proud of our work!
Personal concierge service for everything digital allowing our customers to focus on what they do best – providing their customers with the best products and services possible.
SEO isn't just a service... it's our passion!
Start with establishing goals, sit down with your team, with your CEO, with your executive team, your board, whoever you’ve got, and figure out these goals you’re trying to accomplish with SEO. Why do you want to do SEO? Why do you want to rank organically for keywords? Then, figure out how exactly you will be judging the success or failure of your SEO campaign. During this process, there are good goals and bad goals:
Here are some good SEO goals for a Santa Barbara company looking for SEO:
More often than not I find that companies are disappointed in the results (or lack thereof) from hiring an SEO company, they usually started off with weak/bad goals. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. When the wrong goal is selected, SEO energy gets invested in the wrong ways and the ROI on the SEO project ends up being lower. Let’s look at a few examples of non-optimal goals.
Here are some bad SEO goals for a Santa Barbara company looking for SEO:
If you focus on these goals, your campaign will not be fire. It might just end up a steaming pile of 💩💩💩!
We stay on top of our industry by being experts in yours.
Give our Santa Barbara SEO consultants a few months. We’ll get you on top of Google and other major search engines for your targeted keywords and phrases.
Purchasing behavior studies have found that almost 90% of consumers turn to Google, Bing, or another search engine to find information on products, services or businesses prior to making a decision to buy. In other words, you have to be visible.
If your website is not SEO-optimized, it doesn’t matter how great your products or your services are because your potential customers won’t find you. They will find your competitors first.
What does SEO-optimized mean? Data from studies on click rates is compelling: top 3 organic results capture around 60% of the search traffic, while page 1 results combined account for over 90% of the clicks.
If you are looking for Santa Barbara SEO Services to take your website to the next level, then look no further. We’ve been creating and implementing expert SEO campaigns for Santa Barbara clients since 2005.
Clients hold each Santa Barbara SEO agency to the highest standards, and this is why we specialize in SEO strategy, keyword research, on-site/off-site optimization and content marketing.
Your campaign stays focused on generating leads – that’s what makes your SEO campaign pay off. If you’ve been wondering whether you’ve been getting your money’s worth, we can help you!
AdInfusion has been a leading digital marketing agency since the company’s 2010 inception. A privately held marketing firm, AdInfusion has established its position amongst the top search engine marketing companies with its honest, holistic approach offering industry-leading technology and dedicated customer support.
The foundation of AdInfusion’s business model is providing businesses of all sizes with expert-managed Digital Marketing Campaigns. AdInfusion has grown to offer a full suite of services and products by leveraging leadership, innovation, and a strong understanding of online advertising.
As the leading Santa Barbara SEO company, we believe that Search Engine Optimization is an essential long term investment for any business, just as it was for ours. The most efficient internet marketing technique to send people to your website at the minimum long term cost is building your site’s organic search engine rankings. SEO is a powerful tool for increasing traffic volume as well as improving the quality of traffic that comes to your website. People are more likely to click on organic search engine listings than on paid advertisements. Our SEO strategy applies only the best and most current practices – ones that are always focused on creating high quality content, inbound marketing, and sound link building efforts. We’ve developed our own proprietary search engine optimization strategy and we combine it with advanced SEO analytics and reporting software. This gives us the tools we need to perform high quality enterprise level SEO services for small, medium and large-sized businesses alike. We practice what we preach and we can get you the results that will transform your business.
You will find that keyword research is at the center of every successful SEO project. This process figures out which search queries people enter into a search engine. For any niche, there are certain key phrases and words that are more often used than others. The competitiveness of varying keywords also needs to be acknowledged since it determines the amount of resources that are necessary to rank for that key phrase. Relevance, competitiveness, and popularity are evaluated during the keyword research process.
A website’s Uniform Resource Locator (URL) is what you’ll see within the browser bar. This usually begins either with https or http. URL structure refers to how web addresses are assembled on the site. Some websites employ logical, simple URLS which, when read by a person, easily indicates the page topic. Other sites use complicated URLS that have many parameters that are meaningless to humans. Simplistic, clean URL structures containing keywords (without an overly complex link structure) lead to better rankings in the search engines.
When outdated/old pages on a website are no longer in use, you’d normally want to direct visitors to a newer version of that page. The “search engine friendly” method of doing this is through the use of a 301 redirect, which automatically routes your visitor to the new page version.This method is “search engine friendly” because the 301 directs to a new location. The 301 status is an indicator that the database is in need of an update reflecting the new pages location in place of the old one, and all the “link juice” or page authority from the old page will be transferred to the new page.
The sitemap file informs search engines about all the pages contained on a website. The webmaster creates a sitemap to assist search engines in identifying (and indexing) content he wants people to find online. Typically search engines discover internal pages through a method known as “crawling” through navigation options and through external links, however sitemaps are supplemental to these forms of page discovery. There are two breeds of sitemaps; HTML sitemaps and XML sitemaps. An XML sitemap is built to help search engine spiders index and crawl a website’s pages. However, since XML formatting is meant for search engine spiders, you must also include an HTML sitemap. HTML sitemaps are actual pages on websites that include links to all the important pages. They outline the site’s structure and are a valuable tool intended to assist website visitors in finding the content they search for.
Google Analytics is a service provided for free by the search giant. It gathers info about site visitors on any webstie the GA code has been installed on. When a webmaster installs Analytics on a site, they’re free to view many useful data-sets such as the source of their website’s visitors, which pages on the site were visited, the amount of time they browsed for, their location, operating system/screen resolution/browser and more. “Goals” can also be setup to track conversions and sales.
Google Webmaster Tools shows webmasters data and services that can be useful to make websites work in harmony with Google. GWT is used for submitting sitemaps, viewing search queries that led visitors to your site, examine links pointing to your site, as well as many more options.
You’ve made the decision that it’s time to change or construct your website design in Santa Barbara, Ca. Santa Barbara is full of local businesses that are searching for a slice of that Santa Barbara residents pie, and we are here to make sure that you’ll get a huge slice. Step 2: find a skilled Santa Barbara website design company near you (that would be us!). Step 2: tell us you need an awesome Santa Barbara website and tell us your budget (we’ll work it out). Step 3: kick back and relax, just let them perform the magic (Hocus…). Step 4: glistening new website (Pocus!). Step 5: PROFIT. (The last step always is “profit”).
In all seriousness, deciding to overhaul your Santa Barbara company’s website design is not an easy call to make, but it’s one of the best things you can do for your business. As a California company ourselves, we know from experience that a great web design can make all the difference in the world to local customers. The power of the Internet increases daily as consumers turn to it for research and suggestions. We also provide other services like internet marketing and SEO that can also help with this.
Your website is the welcome mat for your business, and it needs to make people want to come inside. Your web design is what keeps them there and AdInfusion can help. Let us tell you about all the Santa Barbara businesses we’ve done web design work for and how we can do the same for you.
Social media PPC campaigns are allowing previously unheard of targeting capabilities. Since people share so much information about themselves online, it provides the opportunity to target exactly who you are trying to reach, with very little waste. The cost to reach this audience is low, too. These reasons and more make social media marketing campaigns a pivotal piece of the pie.
AdInfusion manages highly specialized social media marketing services for your business. We know that building a profitable social media presence requires more than simply signing up for profiles on all the popular social network sites. It demands careful planning, ongoing maintenance, and defined benchmarks to ensure you’re engaging the right people in a way that helps your brand thrive online. Our social marketing process for each SMM campaign includes expansive market research, concept planning, consulting, training, and reports. We also incorporate social ad platforms such as Facebook Ads into many advertising campaigns. We find creative ways to leverage the power of the crowd to increase brand awareness and increase market share.
Inbound marketing gets you highly targeted, qualified visitors from higher search engine rankings. For more conversions, more customers, and a better bottom line. We create content for you that generates social shares and links. Because when your content is better, your search results are better. Then we spread the word online, by reaching out to people and businesses to let them know about your new resources, blog posts, and articles. All of this delivers amazing amounts of backlinks to your site. Which brings you more organic search traffic. Important: We make sure that every article, blog post, or any other piece of content you publish is in-credible. Because average content never results in social shares or links to your site.
The relationship between you and your SEO company is vital to your success. If you’re willing to invest the time in creating content that’s special, we will make sure it reaches the wider audience you seek.So your competition won’t stand a chance.
After all, why use SEO experts and search engine optimization companies if they can’t deliver? If you’re creating content every day and no one sees it, your hard work is wasted.px
If you are a local business in Santa Barbara, our SEO strategy takes a slightly different approach from setting up your local profiles to managing your incoming reviews.
A local SEO campaign will focus on three important aspects:
Our SEO audit checks the overall health of your website and in doing so, we identify suggestions on how to better optimize your website for whatever keywords you’re trying to rank for. SEO audits are important for a number of reasons, not the least of which because Google changes their algorithm frequently in accordance with new technology and new search patterns.
This is essentially a checkup for your system to see how well it’s functioning in comparison to other websites you’re competing with in your local market (in this case – Santa Barbara) . There are many areas that we will cover in our SEO audits for Santa Barbara businesses. Here are some specific things that an SEO audit will cover:
Evaluates Keyword Usage: An audit will help you figure out whether your keyword usage is on point, placed well, and poised to bring in the optimal amount of traffic.
Latent Semantic Indexing (LSI): LSI is a term that essentially refers to the context and intent behind a given search. To put it into context, as technology, specifically AI, progresses, it is able to understand more and more in the way of specific meaning, thereby possibly accounting for things like secondary and long-tail keywords with more frequency.
Organic Search Rankings: If you’re paying for sponsored ads, you’ll want to always look for ways to cut down on this spending. An SEO audit can check to see how well you’re doing in organic searches, thus possibly lessening the need to do paid advertising. You can also use the information gleaned from this part of the search to continue on with more strategies that ensure organic reach.
Helps you Keep you in Line with Competition: The competitors in your marketplace should also be doing this regularly to check their SEO rankings, keyword placement and the like. They’ll be checking their meta tags, links, and everything else, so in order to keep up with them, you need to also follow suit.
Understand where there may be problematic code: An SEO audit can help to review the back end of your site for bugs and other issues that may be slowing it down or pushing you down further in search rankings. You’ll want to get a technical expert like a web developer to help you with this if you don’t have the knowledge.
It’s important to check a website’s overall health to ensure its usability in both an internal and external context. You’ll need to have an internal investigation of a number of factors, including the sitemap, anchor text, and even social media platforms. Load time is big, and doing a thorough audit will also bring up red flag issues that you need to address.
One of the reasons that doing this is so important is to make sure that you’re not getting penalized by Google for doing something that might damage your site ranking. There are a lot of little details that can result in this, and if you’re not an SEO expert, you could very well be doing it without knowing it. When you get an external audit, you can then receive detailed feedback about best practices with your content, linking and so on.
The last thing you need is to be attacked or penalized due to having some sort of content on your site that you had no idea was hurting its ranking; this could be costing thousands of dollars. But it’s a complex issue that should be investigated by a professional.
Doing a full SEO audit is quite complicated and technical, and you can find many more technical descriptions of how to complete one elsewhere. It may not sound like the most fun activity in the world if you’re not a techie, but it can actually boost your revenue in ways that you might never imagine if done right. It’s important that you investigate the overall performance of your website regularly. Do a check once a month using some easy tools, and have an expert review your website yearly. You can glean valuable information about all kinds of metrics if you keep on top of this and your business.
While many SEO agencies have pre-defined “packages” at specified price points, we put together custom SEO campaigns for each client with specific scopes of work, price points, and durations. This helps solve the exact issues you are having, without wasting your budget on unnecessary tasks or “filler” line items.
We put together a custom SEO package for each client. Things that may be included in your custom package may include: content creation, web design and development, link building, social media profile creation, local citation building, review generation strategy, on page optimization, off page brand building.
Your initial custom SEO campaign will be a monthly contract for a specific amount each month, for a set amount of time. The typical SEO campaign usually runs between 3 and 9 months, depending on how much work you need to see improvement. After the initial SEO campaign is complete, you can go month-to-month, usually for a lower amount and reduced scope of work.
Tasks that may be required on your website usually include: content creation, on page optimization, structured data creation, title and meta description optimization, custom web design and development, internal link building.
There are three main ways we measure SEO improvement: rankings for your selected keywords, organic traffic from Google & Bing, and most importantly, how many leads are being generated. We measure your rankings using SEO rank tracking software. Also, we look at your organic search traffic using Google Analytics – meaning we measure how much additional traffic you get strictly from organic (not pay per click) search. Lastly, we measure how many leads are coming into your site from contact forms and calls. At the end of day, the only measure of success that matters is sales revenue.
We send you an update on the rankings for your selected keywords every two weeks.
You should see improvement within three months for less competitive keyword phrases. For highly competitive keyword phrases, it usually take longer to see substantial movement.
We only use SEO techniques that are approved by Google's communications. We do not use “black hat” techniques that put your rankings at risk, and we shun any SEO tactics that can incur a manual penalty from the Google Web Spam team.
Rankings you can see. Experience you can trust.