Sacramento Branding Agency
Talk to a Sacramento Branding Expert
AdInfusion Gets Your Brand From Zero to Takeoff in 6 Weeks
Understanding What Brands Look Like Today
Implementing your brand into marketing efforts
Creating your brand strategy
Monitoring and Measuring Impact
Aside from an amazing website design – branding should be your top priority.
Need a Branding Agency in Sacramento
Sacramento Branding Firm
So you have arrived at the conclusion that your brand, if you can even call it a “brand” — is all over the place. Or maybe worse, you have a defined brand, but you’ve realized that it just doesn’t seem to reflect who you really are and what you really do.
Before you start tripping about what which shades of green you should use for your logo or what tones you’ll be using when you engage with people on Twitter, you need to step back and take a look at the bigger picture.
Your “brand identity” is the combination of emotional, verbal, and visual attributes that define your company and set it apart from the competition. AdInfusion specializes in helping companies execute branding and rebranding strategies that create memorable, impactful brand identities.
You need a corporate brand that reinforces your marketplace positioning, creates a positive first impression and helps drive prospects to take action. Problem is, if you ask a design firm to create your brand, they’ll design you a pretty logo and a business card. Ask a web development agency, and they’ll program you a website. Only an integrated marketing and branding agency, like AdInfusion, can deliver branding and rebranding services that bring your brand to life.
A Thoughtful, Proven Sacramento Branding Process
We begin the branding process by interviewing your executive team, conducting primary market research, identifying gaps and crafting cogent market positioning. Then we write comprehensive brand messaging for your elevator speech, products, services and target demographics. Only with this foundation in place do our graphic designers and branding strategists begin work on your visual brand identity:
- PowerPoint presentation templates
- Website and landing page templates
- Email Templates
- Product Packaging
- Direct Mail and Collateral
Meanwhile, our team of content producers, PR professionals and social media specialists work to boost your brand recognition through an integrated trade show, PR and trade advertising strategy. We write SEO-friendly case studies and white papers. We manage your LinkedIn, Twitter, Facebook and email marketing. We do all of this, and more.
Branding is what connects companies with their community. We live in a digitally-led communication landscape. This means that merging human interactions with technology has never been more crucial.
As a top branding agency, our experts bring your vision to life with creative designs tailored to your unique brand strategy.We collaborate with ambitious brands and people; we’d love to build something great together.
The difference between these two agencies is between the strategy (branding) and tactics (advertising). Brands play an integral role in a firm’s business strategy. The terms “company” and “brand” are often used synonymously.
Advertising is focused on the process which firms use to market and communicate to existing and potential customers. A branding agency goes beyond this scope, and whilst commonly performing similar services to a traditional advertising agency, is involved in a larger strategical process
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Benefits of Branding
Stand Out in a Crowded Market
Charge What You’re Worth.
Attract Your Ideal Clients
People connect with brands that share the same values. If your brand clearly represents your business, you’ll be more likely to attract the right people.
Branding = Consistency
With solid branding in place, you can easily keep things consistent and make decisions more quickly when it comes to your customer experience. You won’t have to constantly question yourself on the little things like, “What font should I use? What color should I use? How should this look?” With a brand style guide, all of those things will be set.
Easy to introduce new products
See why the smartest companies use AdInfusion to fuel their organic growth.
Hiring AdInfusion was the biggest impact investment of anything we’ve done to date.