Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. Next we’ll create a project briefing which includes project timelines.
Marketing Strategy Process
Research & Analysis
By conducting marketing research and in-depth examination of your industry, we’ll learn more about your business by identifying cultural trends, defining your ideal customers, and determining what value proposition makes your brand shine in the marketplace.
We start laying the foundations for every future effort in your marketing plan. By crafting a message that will properly communicate your brand’s voice, selecting which specific channels where your target audience can be reached on, and defining the KPIs that we use for tracking and measuring the results of your marketing campaign.
Creative Concept Development
We bring your marketing concepts to fruition. Having established messaging and branding, we start designing all of the creatives that are necessary to run the campaigns. From print materials to unique content for all your internet marketing channels, we bind cohesive concepts that unify your marketing campaigns through several outlets.
Having established your marketing strategy, we will build activation plans for executing your campaigns. We’ll work together at budgeting for each marketing channel, create media plans, and write an execution timeline for managing your campaign specific deliverables.