We know that social media management can be time-consuming and costly to try to execute completely in-house. That’s where an experienced Sacramento social media agency can come in and help supplement your team’s resources and further build your social media presence. Whether you haven’t done any social media marketing yet, or you already have a great foundation to build upon, our team of social media consultants is here to help.
We'll Use Social Media for Engaging
Your Audience & Increasing Sales
There’s no place for arrogant businesses online. In this modern social media age, a business has to be open to discussion with its clients. It’s crucial to learn what they like, what they hate, and hear fresh ideas they might have.
Customer service issues can be dealt with instantly on social media. This is handled directly, by giving customers a clear channel of communicating to lodge a complaint, raise concern, or offer a suggestion. Monitoring what people say about your brand online allows you to operate proactively.
Engaging the public by letting them contribute content directly through social media platforms is a great way to engage the public . Done right, this strategy helps drive customer engagement and while improving sales and increasing brand awareness.
People are always searching for a great deal online. Social media gives your business opportunities to their most loyal customers with exclusive promotions. Not only are you reaching a captive audience with every offer, you can also track the campaign’s success by via social media tracking analytics.
Monolithic and impersonal – this is how corporations are viewed by the general public. You can tear down the barrier between your audience and yourself by humanizing your company, while making yourself far more accessible to the general public.
Social Media Integration
Social Media Marketing provides a great advantage for targeting a brand’s target audience. There are numerous techniques that can be used for efficiently reaching your ideal audience:
Channels for Social Media Integration
Account Login / Registration
Facebook Connect / Open Graph
Google Friend Connect
Facebook Friend Connect
Facebook Profile Badge
Twitter Status RSS Feeds
Examples of Social Media Integration
A fitness blog wishes to better connect its users to each other and make it easier for them to login and share stories and comments with the rest of the world.
AdInfusion connects both Twitter Connect & Open Graph (formally called Facebook Connect) which allows a user to log in with either platform. Now it’s easy for users to “Like” stories, which notifies their friends automatically. Readers can also connect with other Facebook users who read similar stories.
Social Media Process
Learn about the client's company, websites, social media presences, and competition providing clear documentation to be used throughout every other stage of their projects.
Gather clients data and identify company goals, along with all necessary information for providing appropriate documentation for all social media marketing efforts
Use advertising tools for identifying audiences based on interests, keywords, and influences and behavior
Identify competition throughout every social media platform, learn the networks they use based on client interviews and industry keyword research
Create baselines for current social performance based ob social media monitoring and analytics data
Build a complete project plan and Social Media Marketing strategy that effectively details deliverables and clearly defines measurable business goals for social media profiles and sharable content
Create action plans and a social media strategy to optimize or build engagement for profiles
Create user engagement rules for inside and outside of the client’s social community. Develop influencer outreach plan for leveraging their networks to distribute content
Produce measurable long term and short term goals for marketing on social media and determine performance of campaigns
Create content calendars that highlight the content that will be used for each social media campaign, aligned with company brand
Develop budgets and advertising plans for networks that are appropriate. Make sure to define the object of each portion of the plan, whether that is lead generation, conversions, community engagement, community growth, or something else
Reach campaign goals by implementing processes from the Content Strategy & Profile Strategy phases
Brief Content Implementation
Following social media marketing best practices, apply the content strategy while distributing content to chosen platforms
Launch ad campaigns aligned with social media strategy and promoting brand recognition. If necessary, make strategy adjustments to stay within client’s budgets
Social media management tactics follows our engagement strategies allowing for engagement and interaction with users and influencers
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results
Monthly Performance Report
Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts
Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform