A Lesson in Rebranding: The Peloton Journey

A Lesson in Rebranding: The Peloton Journey

Peloton, a company that has built its reputation on luxury exercise bikes and exclusive workout classes, recently found itself at a critical crossroads. With a changing market environment and a shift in consumer behavior, the company was faced with a daunting...
7 Steps to a Successful Nonprofit Rebrand

7 Steps to a Successful Nonprofit Rebrand

Rebranding is a powerful tool, no matter what sector you operate in. But in the nonprofit world, it’s often overlooked, even though it has the potential to breathe new life into your organization. Today, we are going to explore the steps needed to carry out a...