30 Mar 2020

As the COVID-19 pandemic continues to evolve on a daily basis, we're continuing to monitor the ongoing developments while remaining cognizant of the potential business impact for many of our partners and clients. There is no doubt that many local business owners have made short term changes regarding their operations, at a minimum. Because of this, we made this quick guide to help ...

25 Mar 2020

Facebook is seeing an extreme spike in usage across the globe due to the ongoing coronavirus pandemic, the company outlined in a blog post on Tuesday. But most usage is concentrated among private messaging and video calling, products the company does not monetize. As a result, the social media giant says it’s business is suffering while it struggles to keep its communication tools online...

28 Feb 2020

A report from Business Insider today says that a Google employee has tested positive for the coronavirus. Google is a large company with more than 100,000 employees across many countries, and BI says that the employee had been in the company’s Zurich office before displaying symptoms… A Google employee has tested positive for the coronavirus https://t.co/AEp7Mm484v— Business Ins...

27 Feb 2020

Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time. This advice was provided in the latest episode of Google’s Search for Beginners series on YouTube, which is an extended version of the advice provided in the previous episode. See: GOOGLE RECOMMENDS HIRING SEOS IN NEW ‘SEARCH FOR BEGINNERS’ VIDEO The benefit of hiring an SEO,...

26 Feb 2020

Google’s latest episode of “Search for Beginners” covers the top 5 things people should consider for their websites. We think Google saved the best for last because the fifth item on the list involves hiring an SEO. Videos in the “Search for Beginners” series have been full of DIY tips up to this point, so it’s nice to see Google emphasize the benefits of hiring a professional SEO. ...

26 Feb 2020

Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing in general. Now, that’s all changing. Today, Mozilla is flipping on the switch to turn on encrypted DNS over HTTPS for U.S. users by default. If you’re ...

21 Feb 2020

Hundreds of millions of people contribute over 20 million reviews, ratings, and other pieces of content to Google Maps’ over 200 million points of interest daily — it’s how the platform continues to grow so rapidly. But user contributions are intrinsically fraught. That’s why increasingly, Google is using AI and machine learning to spot malicious contributions at submission time, ensurin...

14 Feb 2020

An Australian court has ordered Google to identify the person behind an anonymous bad review of a dentist. Dr Matthew Kabbabe, a teeth-whitening specialist in Melbourne, sought the order so he could sue for defamation. He claimed user CBsm 23 had damaged his business by telling others to "STAY AWAY" from a procedure criticized as "extremely awkward and uncomfortable". The ruling...

30 Jan 2020

The coronavirus outbreak that originated in Wuhan, China, has nothing to do with Corona beer, but some people seem to think it does. s the outbreak spread last week, searches for “corona beer virus,” “beer virus,” and “beer coronavirus” increased substantially worldwide, according to Google Trends. Searches for “corona beer virus” jumped 2,300 percent globally from January 18 to Ja...