25 Jul 2018

Google today said it will be rolling out an enterprise version of its Google Voice service for G Suite users, potentially tapping a new demand source for Google that could help attract a whole host of new users.Google voice has been a long-enjoyed service for everyday consumers, and offers a lot of benefits beyond just having a normal phone number. The enterprise version of Google Vo...

20 Jul 2018

Now that the term Search Engine Optimization (SEO) is commonly being used, lots of self-proclaimed “SEO Experts” have come out of nowhere, giving false guarantees and offering ranking promises.Today, it's rare to go more than a few hours without receiving a spammy email about your SEO, or getting a cold call from someone guaranteeing results they can’t possibly deliver. HVAC contract...

20 Jul 2018

HVAC contractors frequently find things like SEO and digital marketing a headache, and sometimes these headaches can keep them up at night. It doesn't have to be this way at all.Its common for a prospective customer to look for a HVAC company online, and these potential customers will likely use a search engine to find HVAC contractors that are a good fit for them.  So, there is actu...

18 Jul 2018

On Tuesday, Google announced yet another massive subsea cable project, this time a private line stretching across the Atlantic Ocean to connect a data center in the US directly to another in Europe.Per TechCrunch, the planned “Dunant” cable (named after Red Cross founder Henry Dunant) will make landfall in France after crossing nearly 4,000 miles of ocean floor and “connect Google’s ...

18 Jul 2018

I ought to start this post with a quick shoutout to Dan Petrovic for posting this infographic back in 2011. I've been showing it to clients, potential clients, students, basically anyone who would listen since I got started in the SEO game almost a decade ago!Did you know that 94% of B2B Buyers Research Online for Purchase Decisions?...

18 Jul 2018

Managing a Solar Company’s Directory Listings can be Overwhelming if You Don't Know What You're Doing. With such a variety of directory listing platforms, and the different pros and cons of each, choosing the best ones for your solar company can get overwhelming quickly. In this post we will cover how solar companies can choose the directory listings that have the highest value, and how...

17 Jul 2018

When approaching their search engine optimization (SEO), many solar companies simply don’t know where to begin. Many assume that they need to hire an outside agency, but to the uninformed, this can be more expensive and stressful than it needs to be.Then there are others who decide to tackle SEO on their own, which can work wonderfully, provided the solar provider plans their strateg...

17 Jul 2018

It is a proven fact that an exceptional, content-based approach to digital marketing works for solar companies.When it comes to digital marketing success for solar businesses, marketing high-quality, relevant content is more effective than any other approach to search engine optimization (SEO). When executed correctly, content marketing is effective, sustainable, and profitable. Plan...

17 Jul 2018

A Successful Marketing Strategy for Solar Companies Includes Social Media, but Does Not Rely On it Exclusively More often than we care to admit, we witness solar businesses becoming hyper-focused on their social media accounts, spending far too much time and energy on them–instead of taking a wider, more balanced SEO approach. This narrowed approach can sometimes result in unintentional...

17 Jul 2018

If you are a solar company owner who is concerned with how well your business ranks on Google, you might be losing sleep to the point of anxiety.In general, feelings of anxiety stem from fear, and often the fear is from something we perceive, not that is actually real. Now, it is beneficial to your business to rank well on Google, but rankings are not the sole metric you should be fo...