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WHAT HAPPENS WHEN YOU DO A GOOGLE SEARCH?
Bay Area SEO
SEO isn't just a service... it's our passion!
We stay on top of our industry by being experts in yours.
Bay Area SEO that Works for Your Business
The Bay Area is filled with hundreds, if not thousands of websites claiming to be an SEO company that really aren’t capable of delivering the results your company deserves. If your website isn’t on page one of Google then you’re losing out on business that your competitors are getting. Just how you discovered our website, we excel at getting your website more visible with search engine optimization and PPC marketing. When someone is searching for the service or products you offer followed by the geographic region or city name that you’re doing business in, your website needs to be on page one of the SERPS.
Folsom SEO Agency
If you are looking for Folsom SEO Services to take your website to the next level, then look no further. We’ve been creating and implementing expert SEO campaigns for Folsom clients since 2005.
Clients hold each Folsom SEO agency to the highest standards, and this is why we specialize in SEO strategy, keyword research, on-site/off-site optimization and content marketing.
Your campaign stays focused on generating leads – that’s what makes your SEO campaign pay off. If you’ve been wondering whether you’ve been getting your money’s worth, we can help you!
Our Folsom SEO Agency Talks the Talk, and Walks the Walk
AdInfusion has been a leading digital marketing agency since the company’s 2010 inception. A privately held marketing firm, AdInfusion has established its position amongst the top search engine marketing companies with its honest, holistic approach offering industry-leading technology and dedicated customer support.
The foundation of AdInfusion’s business model is providing businesses of all sizes with expert-managed Digital Marketing Campaigns. AdInfusion has grown to offer a full suite of services and products by leveraging leadership, innovation, and a strong understanding of online advertising.
As the leading Folsom SEO company, we believe that Search Engine Optimization is an essential long term investment for any business, just as it was for ours. The most efficient internet marketing technique to send people to your website at the minimum long term cost is building your site’s organic search engine rankings. SEO is a powerful tool for increasing traffic volume as well as improving the quality of traffic that comes to your website. People are more likely to click on organic search engine listings than on paid advertisements. Our SEO strategy applies only the best and most current practices – ones that are always focused on creating high quality content, inbound marketing, and sound link building efforts. We’ve developed our own proprietary search engine optimization strategy and we combine it with advanced SEO analytics and reporting software. This gives us the tools we need to perform high quality enterprise level SEO services for small, medium and large-sized businesses alike. We practice what we preach and we can get you the results that will transform your business.
Key Word Research
You will find that keyword research is at the center of every successful SEO project. This process figures out which search queries people enter into a search engine. For any niche, there are certain key phrases and words that are more often used than others. The competitiveness of varying keywords also needs to be acknowledged since it determines the amount of resources that are necessary to rank for that key phrase. Relevance, competitiveness, and popularity are evaluated during the keyword research process.
A website’s Uniform Resource Locator (URL) is what you’ll see within the browser bar. This usually begins either with https or http. URL structure refers to how web addresses are assembled on the site. Some websites employ logical, simple URLS which, when read by a person, easily indicates the page topic. Other sites use complicated URLS that have many parameters that are meaningless to humans. Simplistic, clean URL structures containing keywords (without an overly complex link structure) lead to better rankings in the search engines.
When outdated/old pages on a website are no longer in use, you’d normally want to direct visitors to a newer version of that page. The “search engine friendly” method of doing this is through the use of a 301 redirect, which automatically routes your visitor to the new page version.This method is “search engine friendly” because the 301 directs to a new location. The 301 status is an indicator that the database is in need of an update reflecting the new pages location in place of the old one, and all the “link juice” or page authority from the old page will be transferred to the new page.
The sitemap file informs search engines about all the pages contained on a website. The webmaster creates a sitemap to assist search engines in identifying (and indexing) content he wants people to find online. Typically search engines discover internal pages through a method known as “crawling” through navigation options and through external links, however sitemaps are supplemental to these forms of page discovery. There are two breeds of sitemaps; HTML sitemaps and XML sitemaps. An XML sitemap is built to help search engine spiders index and crawl a website’s pages. However, since XML formatting is meant for search engine spiders, you must also include an HTML sitemap. HTML sitemaps are actual pages on websites that include links to all the important pages. They outline the site’s structure and are a valuable tool intended to assist website visitors in finding the content they search for.
Google Analytics is a service provided for free by the search giant. It gathers info about site visitors on any webstie the GA code has been installed on. When a webmaster installs Analytics on a site, they’re free to view many useful data-sets such as the source of their website’s visitors, which pages on the site were visited, the amount of time they browsed for, their location, operating system/screen resolution/browser and more. “Goals” can also be setup to track conversions and sales.
Google Webmaster Tools
Google Webmaster Tools shows webmasters data and services that can be useful to make websites work in harmony with Google. GWT is used for submitting sitemaps, viewing search queries that led visitors to your site, examine links pointing to your site, as well as many more options.
Folsom Web Design
You’ve made the decision that it’s time to change or construct your website design in Folsom, Ca. Folsom is full of local businesses that are searching for a slice of that Folsom residents pie, and we are here to make sure that you’ll get a huge slice. Step 2: find a skilled Folsom website design company near you (that would be us!). Step 2: tell us you need an awesome Folsom website and tell us your budget (we’ll work it out). Step 3: kick back and relax, just let them perform the magic (Hocus…). Step 4: glistening new website (Pocus!). Step 5: PROFIT. (The last step always is “profit”).
In all seriousness, deciding to overhaul your Folsom company’s website design is not an easy call to make, but it’s one of the best things you can do for your business. As a California company ourselves, we know from experience that a great web design can make all the difference in the world to local customers. The power of the Internet increases daily as consumers turn to it for research and suggestions. We also provide other services like internet marketing and SEO that can also help with this.
Your website is the welcome mat for your business, and it needs to make people want to come inside. Your web design is what keeps them there and AdInfusion can help. Let us tell you about all the Folsom businesses we’ve done web design work for and how we can do the same for you.
Social media PPC campaigns are allowing previously unheard of targeting capabilities. Since people share so much information about themselves online, it provides the opportunity to target exactly who you are trying to reach, with very little waste. The cost to reach this audience is low, too. These reasons and more make social media marketing campaigns a pivotal piece of the pie.
AdInfusion manages highly specialized social media marketing services for your business. We know that building a profitable social media presence requires more than simply signing up for profiles on all the popular social network sites. It demands careful planning, ongoing maintenance, and defined benchmarks to ensure you’re engaging the right people in a way that helps your brand thrive online. Our social marketing process for each SMM campaign includes expansive market research, concept planning, consulting, training, and reports. We also incorporate social ad platforms such as Facebook Ads into many advertising campaigns. We find creative ways to leverage the power of the crowd to increase brand awareness and increase market share.
Folsom Inbound Marketing
Inbound marketing gets you highly targeted, qualified visitors from higher search engine rankings. For more conversions, more customers, and a better bottom line. We create content for you that generates social shares and links. Because when your content is better, your search results are better. Then we spread the word online, by reaching out to people and businesses to let them know about your new resources, blog posts, and articles. All of this delivers amazing amounts of backlinks to your site. Which brings you more organic search traffic. Important: We make sure that every article, blog post, or any other piece of content you publish is in-credible. Because average content never results in social shares or links to your site.
The relationship between you and your SEO company is vital to your success. If you’re willing to invest the time in creating content that’s special, we will make sure it reaches the wider audience you seek.So your competition won’t stand a chance.
After all, why use SEO experts and search engine optimization companies if they can’t deliver? If you’re creating content every day and no one sees it, your hard work is wasted.px
Local SEO for Folsom Businesses
If you are a local business in Folsom, our SEO strategy takes a slightly different approach from setting up your local profiles to managing your incoming reviews.
Our Approach to Local
A local SEO campaign will focus on three important aspects:
- Local Profiles Setup
- Campaign Management
- Reporting and Recommendations