With local businesses, little things matter. Every small detail is important to get right – name, address, phone number, not because you don’t know them, but somewhere along the line, you might have changed your phone number, or moved your address, and forgot to update it somewhere.

A Citation Audit can help identify those inconsistencies, especially the information that’s important to search engines, and if there are specific issues that are preventing your website from appearing on searches. 

Incorrect citations or even simple inconsistencies like an old address or phone number can stop you from getting the best results on your local rankings. Each time there’s an inconsistency of information, or an inaccurate citation, it adds up, and you might end up not even showing on the search results, even if someone searches for you by name.

Citation Audits include business name, address, phone number, hours of operations, and other relevant information that show up on the first and second lines of search results. Citations show up in local directories, listings, social platforms, and all of those citations impact your search engine rankings. So it matters what’s out there!

We’ve listed our favorite citation audit tools here.

Places Scout caters to local SEO businesses and consultants as an automated all-in-one solution for SEO research, campaigns, and data intelligence. It’s a complete service with a strong set of analytic capabilities. 

However, one of the stronger applications of Places Scout is their reporting on your citations and your competitor citations, as well as verifying your NAP for accuracy and consistency. Their audit algorithm performs well in locating and aggregating all of your potential citations sources and reports inaccuracies on your business info.

Request a demo, or use their contact form to get a callback consultation.


BrightLocal is another one-stop-shop SEO platform that caters to local SEO applications. Their customized Location Dashboard is easy to use, tracks organic, local and mobile rankings, and monitors online reviews. BrightLocal’s dashboard also presents reporting on SEO audits, Google MyBusiness audits, and Google Analytics. 

One of the key features of BrightLocal is their citation tracker that audits your listings and produces a report on any incorrect or duplicate citations. They also offer a citation building service to claim and correct the inaccuracies, so you don’t have to. Their competitor audits are also helpful in assessing where you stand in the local rankings.

We recommend their 14 day free trial with limited features and if you stay with them, they charge only $2 per site.


Whitespark has a rating of 4.9/5 stars and that’s reason enough to consider it. Other reasons include focus on local SEO, reputation building and local citation services. Their citation audit and cleanup tools analyze and fix your incorrect citations, and claim your missing citations. In addition, they have services for building up your citations, that they perform manually for a very reasonable price. 

Yes, the best part about Whitespark is their pricing – while companies like Yext might charge you $500/year for less than 50 listings, you can pay a one-time fee of $5 per profile for your local/niche citations. 


Moz Pro lends its authority to creating targeted content by optimizing your website for high impact. Its Site-Crawl solution addresses minor site issues like missing tags and broken links that can have a major impact on your local SEO. Better yet, you can set it up to run automatically so you don’t have to worry about it. 

You can optimize your local citations and your local SEO, starting with your Google My Business account. Their automatic interface will give you a score on your online presence across a slew of platforms in which Moz is syndicated. A useful feature is that they can switch you from a different platform automatically including importing your settings and content.

Everything until the diagnosis is free. Then you can subscribe to one of their plans starting from $129 for the basic features.


If you’re using a bunch of different tools to piecemeal your SEO strategy, then consider a comprehensive solution like SEOprofiler. It includes a lot of features like automated audits, daily ranking checks, backlinking, and on-page and off-page optimization, but the one we’re interested in here is their local SEO and analytics. 

SEOprofiler can analyze and categorize warnings and critical notices on your website. Their abilities even include correct spelling errors and duplicate content. Their tools can analyze your citations and remove anything on your page that has a negative influence on your ranking profiles, thereby improving the indexability of your page. 

Their plans start from $69 and you get everything but with limited use of pages, profiles, and projects. The premium plan has no limits. SEOprofiler is a good service for a reasonable price.


There’s nothing draconic about the Dragon Metrics dashboard – it’s as pretty as you can get. But that’s not the only reason to get it – their platform offers several powerful tools and tracking solutions like keyword ranking, on-site and off-page optimization, and in-depth reporting. 

For local SEO, we’re interested in their competitive analysis and tracking mobile performance, but more importantly, finding and fixing site issues and citations. Their on-site optimization reviews 50 of the most common issues that could be impacting your page’s indexability, which can come in handy for a quick check.

Their plans starting from $99 will get you 5 campaigns (pages with everything on it), 30 competitors, and 1000 keywords. That should be a good start for a local SEO audit.

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