Being a marketer has changed the way I experience the consumer journey when shopping, as I now consider both the customer’s perspective and the strategies behind the brand’s decisions.When two-thirds of consumers say that “making the right purchase decision requires...
We’ve been riding the Universal Analytics (UA) wave for a good while, haven’t we? Well, the times are changing. It’s like your favorite old T-shirt – it’s comfortable and familiar, but even after ten years using Universal Analytics...
Peloton, a company that has built its reputation on luxury exercise bikes and exclusive workout classes, recently found itself at a critical crossroads. With a changing market environment and a shift in consumer behavior, the company was faced with a daunting...
Rebranding is a powerful tool, no matter what sector you operate in. But in the nonprofit world, it’s often overlooked, even though it has the potential to breathe new life into your organization. Today, we are going to explore the steps needed to carry out a...
So, you know how people often add “reddit” at the end of their Google searches when they want some real-life advice? Let’s say you’re hunting for the best homebrew beer recipe, looking for local hiking spots in Denver, or trying to suss out how...