Matt Roberts, Author at AdInfusion

The Inevitable Shift from Universal Analytics to GA4: A Guide to Embrace Change

by Matt Roberts | Jun 15, 2023 | Analytics

We’ve been riding the Universal Analytics (UA) wave for a good while, haven’t we? Well, the times are changing. It’s like your favorite old T-shirt – it’s comfortable and familiar, but even after ten years using Universal Analytics...

A Lesson in Rebranding: The Peloton Journey

by Matt Roberts | May 24, 2023 | Branding

Peloton, a company that has built its reputation on luxury exercise bikes and exclusive workout classes, recently found itself at a critical crossroads. With a changing market environment and a shift in consumer behavior, the company was faced with a daunting...

From Algorithms to Actual Humans: Exploring Google’s New ‘Perspectives’ Search Feature

by Matt Roberts | May 19, 2023 | Google

So, you know how people often add “reddit” at the end of their Google searches when they want some real-life advice? Let’s say you’re hunting for the best homebrew beer recipe, looking for local hiking spots in Denver, or trying to suss out how...

Taking a Page from Tesla’s Playbook: The Power of Strategic Advertising

by Matt Roberts | May 17, 2023 | Marketing

Tesla CEO Elon Musk said that the company is going to “try advertising” after years of resisting the idea and even saying that he “hates advertising.” For years, Musk has famously said that he despises advertising. He said that Tesla doesn’t pay or provide discounts...

Navigating the Digital Arms Race: A New Era for Small Businesses

by Matt Roberts | May 13, 2023 | Online Marketing for Small Businesses

In a world where corporate behemoths are growing through mergers and acquisitions, there’s an unexpected beacon of hope for small businesses. With the rise of the digital arms race, small businesses have a unique opportunity to compete and scale up to enterprise...

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