20 Nov 2019

backlinks
What are backlinks? Backlinks, also called "inbound links" or "incoming links," are created when one website links to another. The link to an external website is called a backlink. I'm sharing a lot of this information from Moz's learning center - thats where I got started learning SEO and if you want to learn more you should check them out :)   Why backlinks are important? Ba...

20 Nov 2019

Having done SEO for several years, I run into people all the time who aren't always thinking about 404s, redirects, backlinks, spiders, canonicals, and indexing like we do. Talking about this stuff in public will get a confused looking person with their eyes glazing over. That's typical, but when you get the same blank stare from the decision-maker at your company,  this could be a bi...

06 Nov 2019

You know what they say, keep your friends close and your enemies closer. So I'm always watching to see what strategies other people are trying against me. Sometimes you see something useful. This isn't one of those times. "The Gang Tries #BlackhatSEO 🎩" This is what happens when you get overzealous & buy garbage links to your site trying to rank higher. From top 3 to 100...

30 Oct 2019

Someone from the search marketing community tweeted his surprise that Google ranked a paywalled web page in the featured snippets.  Google’s official description of featured snippets precludes content that cannot be clicked through to be read. But other documentation states that paywalled content is acceptable for Google Search as well as Google News. In addition to requirements for s...

27 Oct 2019

[vc_row][vc_column][vc_column_text]Let's say your local business isn't as popular as you used to be. There's way more competition and old school tactics you used to rely on just aren't working well anymore. Many small businesses are faced with a similar problem of getting found by the right audience -- it doesn't matter how great your product or services are if potential customers can...

14 Oct 2019

Another company claiming to offer SEO in Sacramento posted the advice seen below. I don't usually see eye to eye with the competition but when it comes to the information she posted below, I wholeheartedly agree! Search for "Sacramento Search Engine Optimization" and you'll find AdInfusion at #1. Search for "Sacramento SEO" and you'll find AdInfusion at #1. Search for "Sacramento...

03 Aug 2019

Google’s John Mueller recently explained that a sitelinks search box can take up to a month to appear in search results. This topic came up during a Google Webmaster Central hangout where a question was asked regarding how long it takes for a sitelinks search box to show in the SERPs. Compared to other types of markup, a sitelinks search box can take a long time to appear. Muell...

26 Aug 2018

Here's my answers from the latest #semrushchat I participated in last week on Twitter. If you want to rank well on Google you need to build Expertise, Authority. and Trust to your website, so this discussion goes into some detail on some ways to incorporate these into your overall SEO strategy. I was trying to answer all the questions first so thus the #semrushchat #lighteninground was b...

18 Jul 2018

I ought to start this post with a quick shoutout to Dan Petrovic for posting this infographic back in 2011. I've been showing it to clients, potential clients, students, basically anyone who would listen since I got started in the SEO game almost a decade ago! Did you know that 94% of B2B Buyers Research Online for Purchase Decisions?...

06 Feb 2018

signs its time for a new seo firm
Are You Satisfied, Unsatisfied, or Unsure in Regard to your SEO Provider? Many clients adore their SEO firms, some are very unhappy with them, and others still (possibly the majority), are unsure or have lingering concerns. Some of those concerns sound like this: "Are we getting our money’s worth from our SEO campaign?" "Is our SEO investment ever going to pay off?" "Is our a...