SEO pitches can get rather technical, making it difficult for clients to distinguish truly competent agencies from ones that are all talk and no results. Here are six things to look for that make it easy for you to separate real contenders from agencies that will take your money and run. 1. TerminologyA good pitch describes its services in plain language, not industry jargon, and ...

In SEO’s earlier days, it was possible – more like common – for companies to be successful when clients were not involved in the process at all. Things have evolved since then to the point where this is no longer feasible. Successful search engine optimization requires a liberal amount of client involvement, and here is why: Quality Content is Imperative During the pioneering days of S...

When a company considers whether to invest in SEO, usually they are thinking in terms of lead generation or increasing revenue. Obviously these are important, but did you ever consider how SEO increases your company's value?Strong organic search engine visibility is a valuable asset for companies, just like a product patent or a popular brand name.What if you have long-term or sh...

We understand why clients tend to gravitate towards month-to-month SEO contracts, even though they really aren’t a good idea for anyone. Here are a few of the reasons we hear:Many clients have been burned in the past by unethical SEOs and are suspicious. Businesses like staying flexible and keeping their options open. For this reason, many avoid being locked into long-term contr...

In the pioneering days of search engine optimization, the best practices were regimented and methodical. For example, results could be achieved by adding specific keywords and phrases at specific intervals on a web page, and in specific qualities. You could say consistency, structure, and mechanical execution were the trademarks of SEO.Due to this structure, it was a simple matter of...