27 Feb 2020

Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time. This advice was provided in the latest episode of Google’s Search for Beginners series on YouTube, which is an extended version of the advice provided in the previous episode. See: GOOGLE RECOMMENDS HIRING SEOS IN NEW ‘SEARCH FOR BEGINNERS’ VIDEO The benefit of hiring an SEO,...

26 Feb 2020

Google’s latest episode of “Search for Beginners” covers the top 5 things people should consider for their websites. We think Google saved the best for last because the fifth item on the list involves hiring an SEO. Videos in the “Search for Beginners” series have been full of DIY tips up to this point, so it’s nice to see Google emphasize the benefits of hiring a professional SEO. ...

20 Nov 2019

backlinks
What are backlinks? Backlinks, also called "inbound links" or "incoming links," are created when one website links to another. The link to an external website is called a backlink. I'm sharing a lot of this information from Moz's learning center - thats where I got started learning SEO and if you want to learn more you should check them out :)   Why backlinks are important? Ba...

20 Nov 2019

Having done SEO for several years, I run into people all the time who aren't always thinking about 404s, redirects, backlinks, spiders, canonicals, and indexing like we do. Talking about this stuff in public will get a confused looking person with their eyes glazing over. That's typical, but when you get the same blank stare from the decision-maker at your company,  this could be a bi...

06 Nov 2019

You know what they say, keep your friends close and your enemies closer. So I'm always watching to see what strategies other people are trying against me. Sometimes you see something useful. This isn't one of those times. "The Gang Tries #BlackhatSEO 🎩" This is what happens when you get overzealous & buy garbage links to your site trying to rank higher. From top 3 to 100...

30 Oct 2019

Someone from the search marketing community tweeted his surprise that Google ranked a paywalled web page in the featured snippets.  Google’s official description of featured snippets precludes content that cannot be clicked through to be read. But other documentation states that paywalled content is acceptable for Google Search as well as Google News. In addition to requirements for s...

27 Oct 2019

[vc_row][vc_column][vc_column_text]Let's say your local business isn't as popular as you used to be. There's way more competition and old school tactics you used to rely on just aren't working well anymore. Many small businesses are faced with a similar problem of getting found by the right audience -- it doesn't matter how great your product or services are if potential customers can...

14 Oct 2019

Another company claiming to offer SEO in Sacramento posted the advice seen below. I don't usually see eye to eye with the competition but when it comes to the information she posted below, I wholeheartedly agree! Search for "Sacramento Search Engine Optimization" and you'll find AdInfusion at #1. Search for "Sacramento SEO" and you'll find AdInfusion at #1. Search for "Sacramento...

03 Aug 2019

Google’s John Mueller recently explained that a sitelinks search box can take up to a month to appear in search results. This topic came up during a Google Webmaster Central hangout where a question was asked regarding how long it takes for a sitelinks search box to show in the SERPs. Compared to other types of markup, a sitelinks search box can take a long time to appear. Muell...