26 Aug 2018

semrushchat, SEO 0 Comment
Here's my answers from the latest #semrushchat I participated in last week on Twitter. If you want to rank well on Google you need to build Expertise, Authority. and Trust to your website, so this discussion goes into some detail on some ways to incorporate these into your overall SEO strategy. I was trying to answer all the questions first so thus the #semrushchat #lighteninground was b...
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18 Jul 2018

SEO 0 Comment
I ought to start this post with a quick shoutout to Dan Petrovic for posting this infographic back in 2011. I've been showing it to clients, potential clients, students, basically anyone who would listen since I got started in the SEO game almost a decade ago!Did you know that 94% of B2B Buyers Research Online for Purchase Decisions?...
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06 Feb 2018

SEO 0 Comment
signs its time for a new seo firm
Are You Satisfied, Unsatisfied, or Unsure in Regard to your SEO Provider? Many clients adore their SEO firms, some are very unhappy with them, and others still (possibly the majority), are unsure or have lingering concerns. Some of those concerns sound like this:"Are we getting our money’s worth from our SEO campaign?" "Is our SEO investment ever going to pay off?" "Is our a...
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06 Feb 2018

SEO 1 Comment
sales pitch
SEO pitches can get rather technical, making it difficult for clients to distinguish truly competent agencies from ones that are all talk and no results. Here are six things to look for that make it easy for you to separate real contenders from agencies that will take your money and run. 1. TerminologyA good pitch describes its services in plain language, not industry jargon, and ...
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05 Feb 2018

SEO 0 Comment
google rankings and word counts
There are two important SEO factors – authority & relevance.On-site optimization is important in terms of on-page content, title tags, etc. Links still matter, of course, and the quality of them, matters more so than ever.There is one question that flies around all the time: “How much does the volume of content (I.E. word count) on a specific page impact everything?” This dis...
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02 Feb 2018

SEO 0 Comment
clients make or break seo campaigns
In SEO’s earlier days, it was possible – more like common – for companies to be successful when clients were not involved in the process at all. Things have evolved since then to the point where this is no longer feasible. Successful search engine optimization requires a liberal amount of client involvement, and here is why: Quality Content is Imperative During the pioneering days of S...
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02 Feb 2018

SEO 0 Comment
good seo is a company asset
When a company considers whether to invest in SEO, usually they are thinking in terms of lead generation or increasing revenue. Obviously these are important, but did you ever consider how SEO increases your company's value?Strong organic search engine visibility is a valuable asset for companies, just like a product patent or a popular brand name.What if you have long-term or sh...
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02 Feb 2018

Pay Per Click, SEO 1 Comment
which is better, seo or ppc
I think one of the most common questions our clients ask is, “Which is better, SEO or PPC?” We get it – these companies are trying to get the highest possible returns on their marketing investment, and there are a lot of ways to allocate that budget.It would be awesome if there was a straightforward answer to this question, but there are far too many variables involved for it to ...
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02 Feb 2018

SEO 0 Comment
month to month contracts
We understand why clients tend to gravitate towards month-to-month SEO contracts, even though they really aren’t a good idea for anyone. Here are a few of the reasons we hear:Many clients have been burned in the past by unethical SEOs and are suspicious. Businesses like staying flexible and keeping their options open. For this reason, many avoid being locked into long-term contr...
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02 Feb 2018

SEO 1 Comment
SEO is not a canned food
In the pioneering days of search engine optimization, the best practices were regimented and methodical. For example, results could be achieved by adding specific keywords and phrases at specific intervals on a web page, and in specific qualities. You could say consistency, structure, and mechanical execution were the trademarks of SEO.Due to this structure, it was a simple matter of...
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