30 Jan 2018

Are you a lawyer who’s worried about how your law firm’s site ranks on Google? Focusing on your firm’s rankings may cause you anxiety.These anxieties are often rooted in fear — not reality. While your law firm's rankings in Google is important, it is unlikely to be the only metric that defines your law firm’s capacity to reach potential clients digitally.[bctt tweet="“Top” rankin...

26 Jan 2018

One of the key factors in successful digital marketing for law firms is high-quality, focused content that addresses the questions and concerns of your ideal audience.But how do you discover what questions your prospective clients are asking search engines?You might be surprised to discover that the questions your potential clients are entering into search engines are the very sa...

26 Jan 2018

Your law firm's website should position your law firm as a trusted resource by providing some answers to your potential client's questions -- and attracting new clients.But many law firms are struggling with the task of turning their website into a good lead generation tool.There are lots of reasons why a particular law firm website might not be bringing in new business. Sometime...

15 Dec 2017

When it comes to law firm search engine optimization (SEO), many attorneys simply don’t know where to turn. Some believe that they need to hire outside help, however, this can easily amount to a waste of money more quickly than most would like to admit. Others still choose to tackle SEO on their own, which is a great idea if the right approach is taken.With so many different conflict...

15 Dec 2017

Directory listing management for attorneys can be very time consuming if you don’t know what you are doing. There are so many benefits of directory listings for law firms – once you figure out how to use and manage them, that is. With so many listings to select from and the different methods for building out profiles, the process can be daunting.Here are some guidelines that can he...

15 Dec 2017

Topics like law firm digital marketing strategies, and law firm SEO Have been known to keep some lawyers awake at night.Often, potential clients search for an attorney online, and typically, these potential clients often use a search engine to find law firms online. So it makes sense that so many attorneys care about search engine optimization, and user behavior on attorney websites....

09 Nov 2017

I talk to a lot of lawyers who don't want to even talk about SEO because they don't understand it at all.But law firm SEO is not hard when you’ve learned the fundamentals. By understanding some basic attorney SEO, your law firm should pay attention to a digital marketing strategy that helps you meet your business goal and avoids spending money or time on risky or ineffective SEO sche...

06 Jul 2017

law firm SEO scams
With the term Search Engine Optimization (SEO) being used widely, lots of self-titled “SEO Experts” have come out of the woodwork, giving fake promises and offering ranking guarantees. Today, you can’t go more than a few hours without receiving some spam email about Search Engine Optimization, or a cold call from someone promising results they can’t necessarily deliver.Lawyers especi...