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What Google’s New Spam Rules Mean for Your Local Business Visibility

What Google’s New Spam Rules Mean for Your Local Business Visibility

by Matt Roberts | Mar 30, 2025 | Google Algorithm Updates

Picture this: A potential customer searches for your business on Google, but you’re nowhere to be found. Instead, a competitor who’s been gaming the system—or worse, someone you hired without knowing their tactics—has pushed you off the map. Google’s latest spam...
Reddit’s Traffic Nightmare: When Google Slaps a $38B Giant

Reddit’s Traffic Nightmare: When Google Slaps a $38B Giant

by Matt Roberts | Feb 14, 2025 | Google Algorithm Updates

Reddit’s stock just ate dirt after missing Q4 user growth targets. Their excuse? Google’s algorithm changes killed their traffic. CEO Steve Huffman’s response was peak corporate poetry: “Google algorithm changes — they happen.” Yeah...
The March 2023 Google Core Update: A Deeper Dive into the Data

The March 2023 Google Core Update: A Deeper Dive into the Data

by Matt Roberts | Apr 4, 2023 | Google Algorithm Updates

Exploring the Impact of the Latest Google Core Update on Search Rankings The March 2023 Google broad core update, which rolled out between March 15 and March 28, 2023, has created significant ranking volatility across various verticals in the search results. In this...
Why I’m Not Worried About Google’s March 2023 Broad Core Update

Why I’m Not Worried About Google’s March 2023 Broad Core Update

by Matt Roberts | Mar 16, 2023 | Google Algorithm Updates

What happened: Google announced this on Twitter and updated its search updates page: This is the first broad core update of 2023. It has been just over six months since Google’s last broad core update – the September 2022 broad core update. Why I’m posting about...
Google Announces 2022 Link Spam Update Using SpamBrain A.I.

Google Announces 2022 Link Spam Update Using SpamBrain A.I.

by Matt Roberts | Dec 14, 2022 | Google Algorithm Updates

What Google said. Google wrote, “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This...
Google brings in BERT to improve its search results

Google brings in BERT to improve its search results

by Matt Roberts | Oct 26, 2019 | Google Algorithm Updates

Google today announced one of the biggest updates to its search algorithm in recent years. By using new neural networking techniques to better understand the intentions behind queries, Google says it can now offer more relevant results for about one in 10 searches in...

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