A Lesson in Rebranding: The Peloton Journey

A Lesson in Rebranding: The Peloton Journey

by | May 24, 2023 | Branding

Peloton, a company that has built its reputation on luxury exercise bikes and exclusive workout classes, recently found itself at a critical crossroads. With a changing market environment and a shift in consumer behavior, the company was faced with a daunting...
7 Steps to a Successful Nonprofit Rebrand

7 Steps to a Successful Nonprofit Rebrand

by | May 23, 2023 | Branding, Nonprofits

Rebranding is a powerful tool, no matter what sector you operate in. But in the nonprofit world, it’s often overlooked, even though it has the potential to breathe new life into your organization. Today, we are going to explore the steps needed to carry out a...
9 Logo Design Tips to Level Up Your Brand

9 Logo Design Tips to Level Up Your Brand

by | Oct 15, 2019 | Branding

Logos are really important. They can be daunting to design but are a must for any business and are the cornerstone of any good business brand, or even a personal brand. You want your logo to explain who you are and what you do, why you do it, and how you do it. You’ll...