Writing Brand-Focused Content

Writing Brand-Focused Content

Showing the human or personal side of your business can benefit you in many ways. Most people prefer to give their business to companies that have personality and human tone in their writing style. Whether your business is B2B or B2C, developing and retaining a...
Why Does SEO Need So Much Content?

Why Does SEO Need So Much Content?

Technically speaking, content marketing and search engine optimization are two different beasts. They potentiate each other–or can when executed correctly Perhaps, it is less that they are two different beasts, and more that they are different breeds of the same...