05 Feb 2018

lead generation
So you have a company website that looks beautiful, but you’ve noticed that your phone still isn’t ringing, and those lovely contact forms on your website never seem to get filled out. At this point it may be difficult to figure out where you went wrong.Believe it or not, the problem may actually be with your website. No matter how attractive a website looks, if the proper lead gener...

02 Feb 2018

should we add a blog to our company website
There are many things a well-thought out blog is capable of, lead generation, building brand image, cultivating client engagement, and amplifying SEO effort are just a few. Starting a blog for your company is a big decision, even with the obvious benefits. You must also consider some of the potential drawbacks of a blog. They can be very time-consuming, require constant attention, and ca...

30 Jan 2018

brand-focused content
Showing the human or personal side of your business can benefit you in many ways. Most people prefer to give their business to companies that have personality and human tone in their writing style.Whether your business is B2B or B2C, developing and retaining a consistent brand voice across all facets of your digital marketing plan is vital to to constructing long lasting user relatio...

30 Jan 2018

why content marketing works
By now, we have no doubt that you are familiar with the phrase: “content is king.” It gets thrown around all the time in the world of digital marketing, but not everyone fully understands the principle.Sure, writing content is simple, but composing quality content that is informative and has intrinsic value that web visitors (aka prospective clients) are searching for, requires strat...

30 Jan 2018

why does SEO need so much content?
Technically speaking, content marketing and search engine optimization are two different beasts. They potentiate each other–or can when executed correctlyPerhaps, it is less that they are two different beasts, and more that they are different breeds of the same animal. Though these two facets appear to function very differently initially, it is crucial to understand that they are rea...

30 Jan 2018

In a recently released study: Searchmetrics Ranking Factors Study, the value of high-quality content is highlighted again as a key component of any SEO campaign. And, yes, we can all but hear the eyes rolling about another “Content is King” article. It is not breaking news, so how many ways can we can we explain it?We understand that reaction–It’s essentially how we thought about SEO...

30 Jan 2018

writing better web content
I have been composing web content longer than...Well, longer than I can admit gracefully.Through those years of content writing, the best practices, trends and techniques for compelling writing have changed immensely.I occasionally catch myself reminiscing about the old days when “a web page must be 250 – 300 words and have a keyword density of approximately 10 – 15%.”It was ...

02 Oct 2014

Why Doesn't Inbound Work for Everyone? Hard Questions Are So Much Fun This is actually a really good question. And if we're inbound marketing experts and know how to generate results by utilizing an inbound marketing strategy, then how come we don't succeed with every client all the time?If we’ve perfected our process for planning, implementation, and tracking your inbound marketin...