21 Feb 2020

Hundreds of millions of people contribute over 20 million reviews, ratings, and other pieces of content to Google Maps’ over 200 million points of interest daily — it’s how the platform continues to grow so rapidly. But user contributions are intrinsically fraught. That’s why increasingly, Google is using AI and machine learning to spot malicious contributions at submission time, ensurin...

14 Feb 2020

An Australian court has ordered Google to identify the person behind an anonymous bad review of a dentist. Dr Matthew Kabbabe, a teeth-whitening specialist in Melbourne, sought the order so he could sue for defamation. He claimed user CBsm 23 had damaged his business by telling others to "STAY AWAY" from a procedure criticized as "extremely awkward and uncomfortable". The ruling...

06 Aug 2019

Womply also found businesses claiming their listings on multiple sites generated 58% more revenue than the average. Reviews matter; that’s well established. What’s not quite as clear is the relationship between reviews, star ratings and revenue, although there have been several academic studies on this. Now, small business SaaS provider Womply has released a large-scale study showing a ...

05 Mar 2018

streisand effect
“The Streisand effect” occurs when an attempt to contain carticular information has the opposite effect, and helps promote it instead. This “effect” is named for Barbra Streisand, and her failed lawsuit against a photographer who took an aerial picture of her home. The Streisand effect can certainly originate from offline sources, but the infamy spreads like wildfire over the internet. ...

05 Feb 2018

damae control for negative online reviews
If you have been in business for any length of time, it is likely you have encountered a disgruntled customer or two. It is typical for any company to have some dissatisfied clients, but this can be a major issue when an unhappy customer leaves a scathing review online and it impacts your business. Unfortunately, people are 10 times more likely to leave negative feedback than positive...