06 Aug 2019

Womply also found businesses claiming their listings on multiple sites generated 58% more revenue than the average. Reviews matter; that’s well established. What’s not quite as clear is the relationship between reviews, star ratings and revenue, although there have been several academic studies on this. Now, small business SaaS provider Womply has released a large-scale study showing a ...

05 Mar 2018

streisand effect
“The Streisand effect” occurs when an attempt to contain carticular information has the opposite effect, and helps promote it instead. This “effect” is named for Barbra Streisand, and her failed lawsuit against a photographer who took an aerial picture of her home. The Streisand effect can certainly originate from offline sources, but the infamy spreads like wildfire over the internet. ...

05 Feb 2018

damae control for negative online reviews
If you have been in business for any length of time, it is likely you have encountered a disgruntled customer or two. It is typical for any company to have some dissatisfied clients, but this can be a major issue when an unhappy customer leaves a scathing review online and it impacts your business. Unfortunately, people are 10 times more likely to leave negative feedback than positive...