21 Nov 2019

So your new website needs backlinks. If you've ever worked on SEO for a new site, you've run into the challenge of trying to outrank websites with more authority than your site. More than likely these sites have more backlinks than you do - which is a huge contributing factor when we talk about "site authority". So this post is about a really simple strategy to get new backlinks - and...

20 Nov 2019

backlinks
What are backlinks? Backlinks, also called "inbound links" or "incoming links," are created when one website links to another. The link to an external website is called a backlink. I'm sharing a lot of this information from Moz's learning center - thats where I got started learning SEO and if you want to learn more you should check them out :)   Why backlinks are important? Ba...

01 Nov 2019

Have you heard the news about Donald Trump, Rudy Giuliani, and the company Fraud Guarantee? It’s even dumber than you can imagine. Rudy Giuliani, personal attorney to President Trump, is in hot water after his associates were arrested for alleged illegal campaign finance hijinks. The two men at the center of the scheme, Lev Parnas and Igor Fruman, became the butt of a thousand jokes on ...

19 Sep 2019

A wise man said once, if you think search engine optimization (SEO) is expensive, you should see how expensive cheap SEO gets. Or poorly done/ineffective SEO. Has it been several months since you've heard from the Philadelphia SEO experts that are supposed to be working on your campaign? One great way of avoiding unnecessary SEO cost is making well-informed decisions and avoiding bogu...

03 Aug 2019

Google’s John Mueller recently explained that a sitelinks search box can take up to a month to appear in search results. This topic came up during a Google Webmaster Central hangout where a question was asked regarding how long it takes for a sitelinks search box to show in the SERPs. Compared to other types of markup, a sitelinks search box can take a long time to appear. Muell...

05 Feb 2018

needle-in-a-haystack
Just like most other areas of digital technology, search engine optimization has changed dramatically over the past decade, and still continues to. It wasn’t that long ago when you could simply cram a bunch of keywords into your web content to get it ranking, but those days are gone. Search engines today use incredibly complicated algorithms to ensure only high-relevance and quality c...

03 Feb 2018

expired seo knowledge
Unless you are an expert on SEO, or someone who can't read enough literature on the industry, or someone who always knows the latest SEO trends and developments, you probably fall into one of these categories. You know you don’t know everything about SEO You don’t know you don’t know everything about SEO Not sure where you fit in? Five Signs Your Understanding of SEO Has Expi...

02 Feb 2018

seo pricing faqs
SEO pricing is a difficult beast at best, and we often encounter skeptical clients who aren’t sure what the final cost is going to be, or whether the promised work is being performed, and then if it's going to pay off. It is important to bear in mind, that just because SEO pricing is complicated, it does not mean that it is unfair, unreasonable, or inflexible. In reality, a degree of ...

30 Jan 2018

Even if you are pretty unfamiliar with the concepts of SEO, you probably know that link-building is a part of the process. Since the formative days of search engine optimization, building links has (and still is) a crucial part of nearly every approach. That being said, however, does not mean that all links carry the same value (or have the same impact on your site’s rankings), or tha...