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How to Create Client Personas That Improve Your Law Firm’s Marketing
It goes without saying that high-quality content is essential for law firm websites, but did you know that your content also needs to be aimed toward a specific audience? Often attorneys feel that a broad approach is best, anticipating more returns from casting a...
What is Thin Content and How Does it Harm Attorney Websites?
It’s an established truth that a content-centric approach to law firm digital marketing is effective. The promotion of high-quality, relevant content outperforms any other kind of search engine optimization (SEO) technique—benefiting both prospective clients and...
3 Tips for Law Firm SEO You Cannot Afford to Ignore
When it comes to law firm search engine optimization (SEO), many attorneys simply don’t know where to turn. Some believe that they need to hire outside help, however, this can easily amount to a waste of money more quickly than most would like to admit. Others still...
Effective Directory Strategies for Law Firms
Directory listing management for attorneys can be very time consuming if you don’t know what you are doing. There are so many benefits of directory listings for law firms – once you figure out how to use and manage them, that is. With so many listings to select from...
The Law Firm SEO #TruthBomb to Save Your Cash
Topics like law firm digital marketing strategies, and law firm SEO Have been known to keep some lawyers awake at night. Often, potential clients search for an attorney online, and typically, these potential clients often use a search engine to find law firms online....
Overnight Success & Other Law Firm Marketing Tall Tales
Overnight success, in general, is unrealistic and is typically unachievable. Nowadays, the internet-driven world is all about instant gratification, and that instant gratification mindset can make a difference in how attorneys view successful digital legal marketing....
4 Basic Law Firm SEO Tips to Grow Without Wasting Time and Money
I talk to a lot of lawyers who don’t want to even talk about SEO because they don’t understand it at all. But law firm SEO is not hard when you’ve learned the fundamentals. By understanding some basic attorney SEO, your law firm should pay attention to a...
Google Ranking Algorithm Same For Top Ten Results As Top Hundred Results
John Mueller of Google said on a Google webmaster hangout at the 38:30 mark into yesterday’s hangout that Google uses the same algorithm to rank the first page results that it does for the other pages in their search results. He said the top ten results are...