06 Jun 2018

By now, you are probably beginning to understand the role of keywords in search engine optimization(SEO), the impact they can have on your dental office's website.You're probably also realizing that content is a huge component to a successful SEO strategy, and that your content needs to be tailored to address the specific questions and concerns that potential patients have.One of...

06 Jun 2018

If you are a dentist who is concerned with how well your dental office ranks on Google, you might be losing sleep to the point of anxiety.In general, feelings of anxiety stem from fear, and often the fear is from something we perceive, not that is actually real. Now, it is beneficial to your practice to rank well on Google, but rankings are not the sole metric you should be focusing ...

05 Jun 2018

A Successful Marketing Strategy for Dentists Includes Social Media, but Does Not Rely On it Exclusively More often than we care to admit, we witness dentists becoming hyper-focused on their social media accounts, spending far too much time and energy on them–instead of taking a wider, more balanced SEO approach. This narrowed approach can sometimes result in unintentional harm to your p...

05 Jun 2018

In 2018, everybody knows that great content is crucial for dental office websites, but were you aware that your content must be aimed towards a targeted audience of patients?There is a common misconception among dentists that taking a broad approach to content marketing is better, as it would reach a wider audience of patients. Many are afraid that writing too specific and targeted c...