When approaching their search engine optimization (SEO), many solar companies simply don’t know where to begin. Many assume that they need to hire an outside agency, but to the uninformed, this can be more expensive and stressful than it needs to be.

Then there are others who decide to tackle SEO on their own, which can work wonderfully, provided the solar provider plans their strategies well. With so many clashing mindsets as to how SEO should be approached out there, it can be challenging to know what is an helpful practice and what is not.

Still not sure where to start? Keep reading to discover three suggestions for solar company SEO that you can’t afford to ignore, and each of which can take your search engine optimization tactics to a completely new level.

1. Your Website Needs to Provide Useful Content

One of the most common mistakes we see solar companies making when attempting their own SEO is “keyword stuffing” – which is writing content focused on a specific keyword or phrase, instead of the needs of potential customers and readability. Essentially, trying to cram as many keywords into your content without regard to how the content reads or flows for the reader.

Keywords are important, but they should not be the primary focus of your content – or be applied in a way that impacts the readability of an article. Try to aim at writing content that is high quality and is useful to potential customers, as opposed to seeking opportunities to cram as many keywords as possible into your content. Over time, this habit will pay off.

2. Use Long-Tail Keywords

As we discussed in #1, your keywords should not direct the content you publish, but the ones you do choose need to be very specific to be effective. This is where long-tail keywords come in.

Solar companies often make the assumption that searches queries are typically short and abbreviated—“Sacramento solar installation,” for example. Usually, however, ranking for SEO means using long-tail keywords that are more detailed and specific in nature. For example, the idea of choosing the phrase, “Can adding solar panels to my house save me money on my energy bills?” is much more likely to lead someone to the results they’re searching for—just make sure the quality of the article supports whatever keyword or phrase you’ve chooses to concentrate on.

3. Build a Knowledge Base

Another successful method to establish the online presence of your solar business is to become a thought leader in your field by accumulating a substantial knowledge base. This knowledge base will allow your existing and prospective customers to learn about the topics that interest them the most, and establishes credibility and authority in your practice.

Developing a knowledge base takes a large amount of time, but doing so will enable you to work from targeted keywords to create geographically relevant content that brands your solar business for success. The most helpful solar company knowledge base is one that addresses a tremendous volume of questions that customers might ask about of solar providers, and each question is an opportunity to create a specialized piece of content.

Don’t concentrate on the length of the post or consistency of posting too much—quality is the most important factor to consider when developing a knowledge-base of blogs and articles.

So don’t just assume that solar company SEO is reliant on identifying the correct keywords and stuffing them into random web pages. Produce quality, targeted content, and the rest will fall into place on its own.