17 Jul 2018

If you are a solar company owner who is concerned with how well your business ranks on Google, you might be losing sleep to the point of anxiety.In general, feelings of anxiety stem from fear, and often the fear is from something we perceive, not that is actually real. Now, it is beneficial to your business to rank well on Google, but rankings are not the sole metric you should be fo...

17 Jul 2018

Overnight success is the stuff of legends. Today, instant gratification drives society, and the internet is no different. This current mindset can impact how solar companies view digital marketing.The myth of overnight success in digital marketing for solar businesses is sold through various methods, and this myth stubbornly sticks around. Solar companies are far more likely to fall ...

17 Jul 2018

I've met loads of solar business owners who avoid talking about SEO because they just don't understand it.In reality, SEO for solar companies is not all that mysterious, once you understand the fundamentals of online search. By learning some basic SEO principals, your solar business can implement a digital marketing strategy that will help you achieve your business goals while reduci...

17 Jul 2018

With the phrase Search Engine Optimization (SEO) flying around everywhere today, countless self-proclaimed “SEO Experts” have materialized, offering false promises and guaranteeing rankings. In today’s world, you can not go over a few hours without getting a random spammy email about search engine optimization, or a detached cold call from a “SEO Expert” promising results they can not po...

17 Jul 2018

In 2018, everybody knows that great content is crucial for solar companies websites, but were you aware that your content must be aimed towards a targeted audience of customers?There is a common misconception among solar providers that taking a broad approach to content marketing is better, as it would reach a wider audience of customers. Many are afraid that writing too specific and...

17 Jul 2018

If you are a solar business owner who plans to produce and publish blog articles consistently, you must invest some thought into the development of those articles.It's important to remember that no matter how carefully you plan out your content, it will not do any good if your potential customers can't relate to it. Creating content that fails to inspire or educate your prospective c...

17 Jul 2018

By now, you are probably beginning to understand the role of keywords in search engine optimization(SEO), the impact they can have on your solar company's website.You're probably also realizing that content is a huge component to a successful SEO strategy, and that your content needs to be tailored to address the specific questions and concerns that potential customers have.One o...

17 Jul 2018

Solar providers frequently find things like SEO and digital marketing a headache, and sometimes these headaches can keep them up at night. It doesn't have to be this way at all.Its common for a prospective customer to look for a solar company online, and these potential customers will likely use a search engine to find solar providers that are a good fit for them.  So, there is actua...

17 Jul 2018

One of the most important factors in a successful digital marketing strategy for a solar company is relevant, high-quality content that adresses the questions and concerns of your ideal patient.But how do you determine what questions your potential customers are asking search engines?You might be surprised to learn that the questions potential customers are asking online are prob...

17 Jul 2018

Your solar company's website is designed to build trust and establish relationships between potential customers and your practice. One of the most meaningful ways to do this is by providing useful solutions to the problems your potential customers are facing.This is much easier said than done, however, and many solar companies struggle to convert their website into an effective and p...