brand-focused content

30 Jan 2018

Writing Brand-Focused Content

Showing the human or personal side of your business can benefit you in many ways. Most people prefer to give their business to companies that have personality and human tone in their writing style.

Whether your business is B2B or B2C, developing and retaining a consistent brand voice across all facets of your digital marketing plan is vital to to constructing long lasting user relationships that will amplify customer lifetime value.

Showing the human or personal side of your business can benefit your brand in many ways. Click To Tweet

Identifying and Relating to the Target Audience

It’s never a good idea to make assumptions about a general demographic for your business, nor try to convert them with a generic or scripted sales pitch. Doing research on your ideal audience, down to a consumer profile level, and identifying their affinity category is necessary to understanding their wants and needs.

By connecting to them with content that specifically addresses their questions or needs, effective content-writing will help facilitate the conversion process.

Writing for Different Media

In addition to content being relevant to your audience, you also need to make sure your content is delivered in a way relevant to each platform you distribute it on. The wording and style of a white-paper case study would not work if shared directly as a Facebook post; its will lose its effectiveness.

Potential customers are at different phases of your conversion funnel based on where they interact with your brand. Content across your digital presence needs to have a consistent theme, while also exhibiting versatility to take advantage of the attributes each unique digital platform offers.

SEO-friendly Copy and Creating Valuable Content

Organic traffic generated from search engines is still the most effective way to generate leads for your business. Having content written with SEO and highly ranked keywords in mind will vault your business over your competitors and help get your website ranking accordingly.

By creating valuable content that will garner links from websites with high domain authorities, your website will see an increase in ranking, traffic, and more interested, qualified leads.

Optimized Copy for the Most Effective Landing Pages

Landing pages are an integral part of a user’s point of entry into a business’ conversion funnel. To get users to convert on them, landing pages must have a concise, informative header, a persuasive call-to-action, and explain why your product or service is better than your competition’s. The content on your landing pages can be the deciding factor between a successful conversion and a lost potential lead.

Strategic content marketing attracts the qualified potential clients to your website and can convert them into potential clients. Whether your business needs a website and content to accompany it or you’d like to add additional content to your site, we’re here to help. Our content marketing department provides spectacular evergreen pages, blog content, and digital marketing collateral such as ebooks and email newsletters.

To learn more about our content creation services or how we can improve your company’s marketing, contact us.

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