15 Oct 2019

Google’s John Mueller Asking Why SEOs Don’t Publish Their Address

Mueller questions why Local SEOs do not publish addresses on their about page. The SEO community responded with numerous reasons, ranging from it’s a negative ranking effect to they don’t service Local SEO.

To be honest I’ve delayed switching addresses on a GMB that didn’t need customers visiting the physical location because of the anticipated workload required to update all the hundreds of citations for the business – especially when the GMB was ranking really well for competitive keywords.

Trust me competition for those types of keywords has been cut-throat – my competitors even stoop so low as to write fake reviews about me like this one:

Like wtf LOL? If you Google the address it was obviously a mailing address. Some people will stoop at nothing because they have no hopes of actually ranking higher than us 🤭

Anyways so this guy Bill Hartzer tweets about how he lost traffic with a GMB.

He’s supposed to be some sort of big shot SEO guy but I checked out his website and he probably doesn’t depend on it too much for people searching for him to get leads – more from his industry reputation or whatever.

I dug a little deeper and saw a blog post about it where he shows a case study about deleting his GMB….

What Happened When I Removed My Google My Business Listing

But when I did a google search for “Mabank SEO”

(he mentions it in that blog post…)

His GMB is still there lol.

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