11 Jun 2018

How Keyword Research Makes Your Private School’s Website Better

One of the top factors that determines the success of a digital marketing strategy for a private school is focused, high-quality content that addresses the questions and concerns of your ideal students or parents.

But how will you figure out the questions your potential students or parents are asking search engines, or which are the most searched keywords for private schools?

You might be surprised to find that the questions they ask the staff members of your private school are the same questions your potential students or parents are conducting searches for. However, effective keyword research can help you in answering more of the comprehensive questions your prospective students or parents are asking. It can help you develop the type of website that compels web visitors to develop a relationship with your private school, prividng your private school instant authority and credibility on the topics it covers.

These are four things to remember about how to do  private school keyword research, and how it can enhance your private school’s digital marketing practices.

1. Determining Keywords for Private Schools Can Help You Optimize Your Content For Search Engines

In the past, keyword density determined the rankings of a given website on Google. Today, however, keyword density is an irrelevant topic. Search engines have become increasingly intelligent over the years, an example being with how Google now understands synonyms and pluralities.

This means you do not have to cram every different version of the words “private school,” “private institution,” and “college preparation center”  or other random keywords to do with private schools into your website.

In fact, if you are still engaging in stuffing keywords in your website, it can actually harm your private school websites’s rankings on search engine results pages.

The complete knowledge of the complicated search ranking algorithms Google utilizes is a secret only know to the developers. However, everyone knows (since Google constantly reminds us) that the quality of your content is a main ranking factor.

If you create top-quality content by addressing the concerns of your prospective students or parents, relevant keywords will occur naturally in your content. Writing this way results in your private school’s website having better chances of ranking well in search engine results as compared to websites that only repeat the same keyword repeatedly.

Another benefit of keyword research is that it forces people to think about keywords differently. When you start understand the importance of content quality in ranking well for Google and how students and parents initiate searches online, your focus naturally shifts from the obsolete approach to keywords (“Which keywords is Google looking for? How many times do I need to repeat certain keywords?”) to the better mindset towards keywords (“How do my prospective students or problems talk about their case or problems? What information is a potential student or parent searching for?”).

2. Keyword Research Can Help You Determine Engaging Topics For Your Private School’s Website and Blog

Keyword research can help reveal which topics your potential students or parents are interested in learning about. This can lead to the development of a content strategy that will help you create relevant, high-quality content to address the issue and questions of potential students and parents.

When you are analyzing keywords and topics, it is helpful to familiarize yourself with the search habits of your prospective students and parents.

Most of the times, students or parents initiate search queries to find answers to complex and specific questions.

For example, a potential student’s search queries about private schools might include phrases like:

“Does attending a private school increases chances of college admission?”
“How can I help pay for my private school?”
“Is attending a private school harder or easier than a public school?”

Your prospective students might not know they should should enroll in a private school, and they may be unaware of what services you offer. To accommodate, do not restrict your analysis to basic keywords like “magnet private schools.” Also, be aware that a sizable population of your prospective students or parents will not be searching using education jargon, but in basic terminology, so tailoring your content this way will attract more prospective students or parents to your private school’s website.

Considering how your prospective students or parents ask questions to Google can help you create the kind of useful, relevant content that is more likely to rank for their search engine queries. Content that answers to the various types of concerns can also attract your the attention of your prospective students or parents on search engine results, making them more likely to visit your private school’s website.

By producing content that answers these questions, relevant keywords will appear organically show up in your writing.

To learn more about how to identify the kinds of questions your potential students or parents are asking, see our blog post, “How to Write Content for Your Private School’s Website Potential Students or Parents Will Actually Read

3. Figuring Out Effective Private School SEO Keywords can help you write student-focused or parent-focused content

To continue with the magnet school example, a potential student or parent may not use the words “magnet school” or “magnet private school” in their search engine queries. In fact, they may not even know what that term means and will use non-technical terms to describe their needs.

During your keyword research, ask yourself: “Would I use this term if I wasn’t a private school administrator?” If your answer is no, think about the underlying issue or problem that a prospective student or parent may be looking to solve, and the specific language they may use to describe their needs.

Conducting some Google searches of your own might help as well. Search for terms relevant to the speciality of your private school. See what Google automatically suggests as possible search terms while you are typing your query. Look at what appears in the “People Also Ask” and “Searches Related To…” sections of Google’s search results. These are very beneficial tools that can help you determine the terminology used by your prospective students or parents to conduct searches.

As a result, this can help you produce informative content that provides real answers to the questions of your students looking to enroll, while using language that they can understand and are currently using to initiate their searches.

Our blog article, “5 Things To Ask Yourself When You Write A Blog Post For Your Private School?”offers additional suggestions about writing useful student or parent-centric content.

4. Keyword research can help you focus on what works

Writing parent and student-friendly, high-quality content for your private school’s website is unquestionably the best way to increase the visibility of your private school’s website in search engine results.

Understanding the fundamentals of private school SEO and learning how to best take advantage of keywords can also help avoid poor and potentially harmful methods like keyword stuffing that can be damaging to your site’s ranking.

Let AdInfusion write the content for your Private School’s website

AdInfusion makes it simple to write and publish content for your private school’s website.

We are aware that some administrators of private schools are too busy to write their own content, or they simply do not want to, which is why AdInfusion offers content marketing solutions for private schools, regardless of size. Our content experts are experienced in using content to attract potential students or parents to your institution, as we have already contributed to some of the most successful institutions in the state.

AdInfusion writes distinctive and highly effective content for private school websites and blogs that focus on how your students and parents search. The result is enticing content that not only educates potential students or parents, but compels them to take action and enroll.

Contact us today to learn how quality content can boost your private school website’s traffic and conversion rates!

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