17 Jul 2018

How Solar Companies Can Use Social Media to Improve Their Digital Strategy

A Successful Marketing Strategy for Solar Companies Includes Social Media, but Does Not Rely On it Exclusively

More often than we care to admit, we witness solar businesses becoming hyper-focused on their social media accounts, spending far too much time and energy on them–instead of taking a wider, more balanced SEO approach. This narrowed approach can sometimes result in unintentional harm to your practice’s other online marketing efforts. The best way to look at social media is as a supplement to your other digital marketing strategies.

The best application of social media use for solar companies is as a supplement to your practice's other digital marketing efforts. Click To Tweet

So Why Do Solar Companies Even Need Social Media?

Now that I’ve said that, you may be wondering why even bother with social media at as part of your marketing plan, if it is only meant to be a supplement?” In this blog post, we will discuss how to implement social media effectively into your solar company’s digital marketing strategies. When used appropriately, social media can be used like a megaphone to help broadcast the benefits and values of your practice.

How does Social Media Benefit Solar Companies?

Brand Consistency

Social media can be used in several ways to benefit solar businesses. One major advantage to having an active social media presence is that it helps create consistency in your company’s message and values. Prospective customers will be looking to see if a solar provider has a presence on Facebook, Twitter, or LinkedIn, and may become frustrated or even suspicious if they cannot find your company in those popular locations. In general, a potential customer wants to be able to engage with you in the same ways they are able to engage with other practices.

Make it Easier for Potential Customers to Find You

There are countless ways that your practice can be found online – whether that be via a Facebook business page, your blog, website, or through interaction on Twitter. However, if your solar company is not active on any of these platforms, then potential customers won’t be able to find you.

Increased Search Engine Visibility

Another benefit of social media is in improving the visibility of your practice in online searches. You can display your social media profiles on your website and vice-versa to boost the reach of your solar business and increase your ranking on the SERPs. There may even be times that your social profiles actually rank higher than your website, so their value cannot be overstated.

When social media is utilized effectively it can help drive qualified traffic to your website and blog. Ultimately, it can also be extremely beneficial for your solar company.

Which Social Media Sites Are Best For Your Solar Business?

Your sites should compliment your business in addition to your customers. For example, platforms such as Snapchat, Pinterest and LinkedIn may not be as useful as platforms like Instagram, Facebook and Twitter, which may fit the needs and scope of your business more. The specific sites you choose will allow you to connect better with potential customers on a level that makes them feel more comfortable.

Don’t Dilute Your Message

Choosing the right social media platforms to publish profiles on is crucial. Joining every single social channel you come across won’t be particularly helpful if those channels aren’t being used by your prospective customers. In addition, using too many social media platforms risks diluting the message you are trying to convey, and can make it less effective. Similar to choosing an online directory platform you need to be selective with the social media platforms that you utilize.

Be Selective When Choosing Social Media Networks

Social media accounts do take a bit of time and effort to maintain, and you will need to stay current on industry trends, and post relevant content on a consistent basis. When a solar company decides to join all the social media platforms it becomes nearly impossible to remain consistent and effective across so many platforms. They each have different capabilities and features, and they may not all be appropriate for the needs of your solar business.

Quality over Qualntity

In the case of social media and choosing how many platforms your practice should join you should adopt the “quality over quantity” philosophy. It is not necessarily important how many platforms you join, but instead how effective you are on the platforms you decide to join. A tactical approach can save you time and money and will ultimately result in more success than a “shotgun” approach.

How Can Solar Companies Use Social Media Effectively?

To become proficient in how social media works, you must determine what works and what doesn’t work for your individual solar company. Learning and adjusting as you go takes time and patience, but is well worth the effort.

Invest in Solar Company Social Media Management Tools

There are several social media publishing platforms available that may help you streamline and automate some of the process. This may allow you to spend less time and energy on managing your social media, and then it will fit seamlessly into the rest of your digital marketing approach.

Effective Social Media Marketing for Solar Companies is a Process

Choosing the right platforms to establish yourself on is only the first step of the process. The next phase of the process is turning social media visitors into web traffic, and from there converting them into customers.

AdInfusion Eliminates The Confusion of Social Media

Social media marketing isn’t an unsolvable puzzle. It does not need to be tricky or time-consuming. AdInfusion gives you the game plan to engage potential customers by publishing blog posts to your site while managing your social media. To learn more about how AdInfusion takes the mystery out of the effective digital marketing for local solar companies, call us at 916-798-5707 today!

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