By now, you are probably beginning to understand the role of keywords in search engine optimization, the impact accounting keywords can have on your firm’s website.
You’re probably also getting that content is a huge component to a successful SEO strategy, and that your content needs to be tailored to address the specific questions and concerns that potential clients have.
One of the first steps in developing an effective content plan is by conducting thorough accountant keyword research. Effective keyword research will provide you with valuable insight into what your prospective clients are searching for and how those searches relate to areas of your accounting practice.
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Keyword research for Accountant SEO strategy
The old approach to search engine optimization was placing a lot of emphasis on the number of time a specific keyword is used, and not much else. That method is no longer effective, and has become obsolete.
That is not to say that keyword research for accounting and bookkeeping is not still important, it certainly is. Particularly for accountants who are in the process of developing a content strategy aimed at answering whatever questions their potential clients are asking.
A prospective client is going to be looking for the answers to questions they have about symptoms they are experiencing, or issues they are having – this makes it challenging to predict which search terms they will actually be using. It’s very possible they’ll use many different keywords to describe their situations.
One of the biggest benefits of keyword research for accountants is that it helps to eliminate the guesswork from your planning sessions. It enables you to learn about related topics, keywords, phrases, and unique search terminology – all of which will help you customize your content and engage your readers on a deeper level.
How to do Accountant keyword Research
This is how we compile an accounting keywords list:
Create a list of topics related to the areas of accounting your office practices
To start, consider, in a very broad sense, topics that would be relevant to your firm’s areas of practice. In example, a Sacramento-based accountant may come up with topics like as accounting SEO keywords:
- financial checkups
- tax accounting
- business accounting
- commercial taxes
- property taxes
- root canals
Use those topics to come up with a list of keywords, questions and phrases for your accounting firm.
(If you haven’t already, try creating a Accountant client persona to help you get inside the mind of your ideal client.)
Following the example above, our Sacramento accountant might choose some of the following items to list under “taxes”:
- personal income taxes
- business tax rates
- possible tax deductions
- commercial bookkeeping and payroll
The goal behind this process is to brainstorm general content topic ideas that your potential clients will relate to.
It is common for web searchers to ask detailed questions instead of searching for a few short words. It is nearly always beneficial to have a combination of short, basic keywords and phrases, and long, complex ones for each topic.
Research related search terms.
Working on the assumption that you have compiled a sizable list, you may find it challenging to come up with more ideas at this point. Try taking one of your keywords or phrases and running a search on them. Scroll all the way to the bottom of the page, and you will discover “related searches” that can give you even more ideas.
Here’s an example of what you might find in related searches if you search for something general like “business income tax filing”
Note some of the other searches that are listed:
- “business tax return form”
- “how to file taxes for llc”
- “how much are small business taxes”
Now we have three new topics for our Sacramento accountant to write about.
A basic search phrase like “tax consulting Sacramento” could easily become several pieces of new content on a accounting firm’s website:
- “How much does it cost to get your taxes professionally done?”
- “How soon will I get a refund on my taxes?”
Let AdInfusion write the content for your Accounting website
AdInfusion makes it simple to get great content for your accounting firm’s website.
We understand that most accountants are too busy to write their own content, or they just plain don’t want to, which is why AdInfusion offers content marketing solutions for accounting offices of any size. Our content experts are experienced in how to use content to drive potential clients to your practice, and we have contributed to some of the most successful accounting firms in the state.
AdInfusion writes unique and highly effective content for law firm websites and blogs that considers how your clients search and think. The result is superb content that not only educates potential clients, but compels them to take action.
Contact us today to learn how quality content can boost your accounting firms’s web traffic and conversion rates!