A wise man said once, if you think search engine optimization (SEO) is expensive, you should see how expensive cheap SEO gets. Or poorly done/ineffective SEO. Has it been several months since you’ve heard from the Philadelphia SEO experts that are supposed to be working on your campaign?

One great way of avoiding unnecessary SEO cost is making well-informed decisions and avoiding bogus or dishonest (often automated) search engine optimization services that at best have no impact at all and at worst can jeopardize a site’s reputation with search engines.

One tool you can use for checking out how well your site is doing over time is SEMRush. You can enter your website for free on their site and it will show you a simple line graph that estimates the growth of your website’s traffic and rankings over time. Is it steadily increasing over time like in the picture below?

If you don’t see growth like this, if your line is flat or even decreasing… that may be a sign that it’s time to replace your current SEO company. Sometimes this happens because the SEO agency you hired might not actually have the skills to improve your site, or maybe your website just isn’t a priority for them (anymore or ever). If you’re not getting any calls from your website that’s another sign the site may not be ranking for the right keywords. In any case, you can contact us for a free review and we’ll show you what we can do differently!