30 Jan 2018

A Successful Marketing Strategy for Attorneys Includes Social Media, but Does Not Rely On it Exclusively Often, we see attorneys hyper-focused on their social media sites, or spending lots of energy and time setting up profiles on every social media channel they can. It is possible to inadvertently use social media in ways that may be detrimental to the work they’re doing elsewhere onli...

30 Jan 2018

Overnight success, in general, is unrealistic and is typically unachievable. Nowadays, the internet-driven world is all about instant gratification, and that instant gratification mindset can make a difference in how attorneys view successful digital legal marketing.Overnight success in digital marketing for law firms is fed to attorneys in a lot of different forms, and it is a one o...

30 Jan 2018

Are you a lawyer who’s worried about how your law firm’s site ranks on Google? Focusing on your firm’s rankings may cause you anxiety.These anxieties are often rooted in fear — not reality. While your law firm's rankings in Google is important, it is unlikely to be the only metric that defines your law firm’s capacity to reach potential clients digitally.[bctt tweet="“Top” rankin...

27 Jan 2018

If you are planning to publish blog articles often, you need to put some thought into planning those articles.There are many benefits of blogging for attorneys, but choosing law firm blog topics, and writing content for legal clients can see overwhelming at the outset. In this post we give some great tips for blogging designed to help you create effective law firm blog posts.Plan...

26 Jan 2018

One of the key factors in successful digital marketing for law firms is high-quality, focused content that addresses the questions and concerns of your ideal audience.But how do you discover what questions your prospective clients are asking search engines?You might be surprised to discover that the questions your potential clients are entering into search engines are the very sa...

26 Jan 2018

Your law firm's website should position your law firm as a trusted resource by providing some answers to your potential client's questions -- and attracting new clients.But many law firms are struggling with the task of turning their website into a good lead generation tool.There are lots of reasons why a particular law firm website might not be bringing in new business. Sometime...

26 Jan 2018

It goes without saying that high-quality content is essential for law firm websites, but did you know that your content also needs to be aimed toward a specific audience?Often attorneys feel that a broad approach is best, anticipating more returns from casting a wider net. Many fear that by composing specialized content, they will not attract as much web traffic.[bctt tweet="Traf...

16 Dec 2017

It is a proven fact that an exceptional, content-based approach to law firm digital marketing works.Marketing high-quality, relevant content works better than any other type of search engine optimization- with both potential clients, and search engines. When done correctly, it is efficient, sustainable, and cost-effective. Creating the proper digital marketing strategy for your firm ...

15 Dec 2017

When it comes to law firm search engine optimization (SEO), many attorneys simply don’t know where to turn. Some believe that they need to hire outside help, however, this can easily amount to a waste of money more quickly than most would like to admit. Others still choose to tackle SEO on their own, which is a great idea if the right approach is taken.With so many different conflict...