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How to Get Potential Clients to Actually Read Your Content

How to Get Potential Clients to Actually Read Your Content

by Matt Roberts | Jan 26, 2018 | Law Firm SEO

Your law firm’s website should position your law firm as a trusted resource by providing some answers to your potential client’s questions — and attracting new clients. But many law firms are struggling with the task of turning their website into a...
How to Do Keyword Research For Your Law Firm Like a Boss

How to Do Keyword Research For Your Law Firm Like a Boss

by Matt Roberts | Jan 26, 2018 | Law Firm SEO

Major Key Alert! Do Your Keyword Research Like a Boss What do law firms who rank high on search engines have in common with hip hop icon DJ Khaled? They both showcase mastery over keywords! Developing and executing a good strategy for content will help you write...
How to Create Client Personas That Improve Your Law Firm’s Marketing

How to Create Client Personas That Improve Your Law Firm’s Marketing

by Matt Roberts | Jan 26, 2018 | Law Firm Marketing

It goes without saying that high-quality content is essential for law firm websites, but did you know that your content also needs to be aimed toward a specific audience? Often attorneys feel that a broad approach is best, anticipating more returns from casting a...
What is Thin Content and How Does it Harm Attorney Websites?

What is Thin Content and How Does it Harm Attorney Websites?

by Matt Roberts | Dec 16, 2017 | Law Firm Marketing

It’s an established truth that a content-centric approach to law firm digital marketing is effective. The promotion of high-quality, relevant content outperforms any other kind of search engine optimization (SEO) technique—benefiting both prospective clients and...
3 Tips for Law Firm SEO You Cannot Afford to Ignore

3 Tips for Law Firm SEO You Cannot Afford to Ignore

by Matt Roberts | Dec 15, 2017 | Law Firm SEO

When it comes to law firm search engine optimization (SEO), many attorneys simply don’t know where to turn. Some believe that they need to hire outside help, however, this can easily amount to a waste of money more quickly than most would like to admit. Others still...
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