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5 Things to Ask Yourself When You Write a Blog Post For Your Dental Practice
If you are a dentist who plans to produce and publish blog articles consistently, you must invest some thought into the pre-production of those articles. It’s important to remember that no matter how carefully you plan out your content, it will not do any good...
How to Do Keyword Research for Your Dentist Office Like a Boss
By now, you are probably beginning to understand the role of keywords in search engine optimization(SEO), the impact they can have on your dental office’s website. You’re probably also realizing that content is a huge component to a successful SEO...
Why the Number 1 Ranking on Google Isn’t Something Dentists Should Obsess About
If you are a dentist who is concerned with how well your dental office ranks on Google, you might be losing sleep to the point of anxiety. In general, feelings of anxiety stem from fear, and often the fear is from something we perceive, not that is actually real. Now,...
How Dentists Can Use Social Media to Improve Their Web Strategy
A Successful Marketing Strategy for Dentists Includes Social Media, but Does Not Rely On it Exclusively More often than we care to admit, we witness dentists becoming hyper-focused on their social media accounts, spending far too much time and energy on them–instead...
Creating Client Personas to Increase the Marketing for Your Dental Office
In 2018, everybody knows that great content is crucial for dental office websites, but were you aware that your content must be aimed towards a targeted audience of patients? There is a common misconception among dentists that taking a broad approach to content...
What is the “Streisand Effect” and how can you avoid it?
“The Streisand effect” occurs when an attempt to contain carticular information has the opposite effect, and helps promote it instead. This “effect” is named for Barbra Streisand, and her failed lawsuit against a photographer who took an aerial picture of her home....
3 Simple Ways to Improve Your Local SEO
You may already be familiar with local SEO if you are a business owner trying to increase your search engine rankings. Or, it’s possible you don’t know much of anything about local SEO if you work with a company like AdInfusion who handles all of that for you....
How to Tell When It’s Time to Switch SEO Agencies
Are You Satisfied, Unsatisfied, or Unsure in Regard to your SEO Provider? Many clients adore their SEO firms, some are very unhappy with them, and others still (possibly the majority), are unsure or have lingering concerns. Some of those concerns sound like this:...