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Why “Good Enough” Actually Is Not When it Comes to SEO
Just like most other areas of digital technology, search engine optimization has changed dramatically over the past decade, and still continues to. It wasn’t that long ago when you could simply cram a bunch of keywords into your web content to get it ranking, but...
Damage Control for Negative Reviews
If you have been in business for any length of time, it is likely you have encountered a disgruntled customer or two. It is typical for any company to have some dissatisfied clients, but this can be a major issue when an unhappy customer leaves a scathing review...
Obvious Signs Your Website Was not Designed to Generate Leads
So you have a company website that looks beautiful, but you’ve noticed that your phone still isn’t ringing, and those lovely contact forms on your website never seem to get filled out. At this point it may be difficult to figure out where you went wrong. Believe it or...![What is Lead Validation [Infographic]](https://www.adinfusion.com/wp-content/uploads/2018/02/lead-verification.jpg)
What is Lead Validation [Infographic]
Lead Validation Every company that does Internet marketing should know what lead validation is. And yet — very few do. We created this infographic to help you quickly learn what lead validation is, and why it is so important.
5 Signs Your Grasp Of SEO Is Expired
Unless you are an expert on SEO, or someone who can’t read enough literature on the industry, or someone who always knows the latest SEO trends and developments, you probably fall into one of these categories. You know you don’t know everything about SEO You...
How Clients Can Wreck Their Agency’s SEO Campaign
In SEO’s earlier days, it was possible – more like common – for companies to be successful when clients were not involved in the process at all. Things have evolved since then to the point where this is no longer feasible. Successful search engine optimization...
Quality SEO is a Valuable Company Asset
When a company considers whether to invest in SEO, usually they are thinking in terms of lead generation or increasing revenue. Obviously these are important, but did you ever consider how SEO increases your company’s value? Strong organic search engine...
Should We Add a Blog to Our Company Website?
There are many things a well-thought out blog is capable of, lead generation, building brand image, cultivating client engagement, and amplifying SEO effort are just a few. Starting a blog for your company is a big decision, even with the obvious benefits. You must...