02 Feb 2018

clients make or break seo campaigns
In SEO’s earlier days, it was possible – more like common – for companies to be successful when clients were not involved in the process at all. Things have evolved since then to the point where this is no longer feasible. Successful search engine optimization requires a liberal amount of client involvement, and here is why: Quality Content is Imperative During the pioneering days of S...

02 Feb 2018

good seo is a company asset
When a company considers whether to invest in SEO, usually they are thinking in terms of lead generation or increasing revenue. Obviously these are important, but did you ever consider how SEO increases your company's value? Strong organic search engine visibility is a valuable asset for companies, just like a product patent or a popular brand name. What if you have long-term or sh...

02 Feb 2018

which is better, seo or ppc
I think one of the most common questions our clients ask is, “Which is better, SEO or PPC?”  We get it – these companies are trying to get the highest possible returns on their marketing investment, and there are a lot of ways to allocate that budget. It would be awesome if there was a straightforward answer to this question, but there are far too many variables involved for it to ...

02 Feb 2018

month to month contracts
We understand why clients tend to gravitate towards month-to-month SEO contracts, even though they really aren’t a good idea for anyone. Here are a few of the reasons we hear: Many clients have been burned in the past by unethical SEOs and are suspicious. Businesses like staying flexible and keeping their options open. For this reason, many avoid being locked into long-term contr...

02 Feb 2018

SEO is not a canned food
In the pioneering days of search engine optimization, the best practices were regimented and methodical. For example, results could be achieved by adding specific keywords and phrases at specific intervals on a web page, and in specific qualities. You could say consistency, structure, and mechanical execution were the trademarks of SEO. Due to this structure, it was a simple matter of...

02 Feb 2018

are you sitting on an seo pot of gold?
It constantly astounds us to discover how many companies are sitting on a the secret formula for a successful SEO campaign and don't even know it. I’m not trying to be mysterious, its actually pretty simple – a wealth of intellectual property. Creating Captivating Content for Building Links, Leads, and Traffic If we’ve said it once, we’ve said it a hundred times, High-quality content i...

02 Feb 2018

work with your seo firm
Sometimes agent-client relationships are very productive, and some aren't. I know many clients are always wondering: "Is my investment in marketing paying off?” or  “What is my agency doing to earn the fees we pay them?” These questions are legitimate. If the answers leave you with some doubt, then maybe you aren't managing your marketing agency as effectively as you could be. Five Hi...

01 Feb 2018

high quality content amplifies seo results
If you asked any SEO provider what a crucial component of a successful campaign is, they would most certainly reply, “building high-quality backlinks.” It’s a big job. Today, the bulk of backlinks are generated by publishing high-quality content off-site. In order to acquire these links, an SEO agency must first identify high-authority and relevant publishing platforms, then get th...

01 Feb 2018

In some ways, search engine optimization is not very different from other aspects of life. What you put into it is what you get out. In the early days of SEO, this was less true, since the norm was a client handing off their campaign to an agency with little subsequent involvement. Nowadays, SEO is no longer a singular marketing methodology. Successful campaigns require collaboration bet...

01 Feb 2018

bad seo can cost more than you think
Choosing an SEO agency that isn’t right for you can cost you dearly, and I’m not just referring to money. In addition to providing minimal to no return on your investment, a poorly implemented SEO strategy can have much farther-reaching effects. Most likely, your new SEO campaign will take more work than it should have (and may cost you more too), since your new provider will have to ...