Why Are First Page Rankings So Important?

Why Are First Page Rankings So Important?

I ought to start this post with a quick shoutout to Dan Petrovic for posting this infographic back in 2011. I’ve been showing it to clients, potential clients, students, basically anyone who would listen since I got started in the SEO game almost a decade ago!...
How to Tell When It’s Time to Switch SEO Agencies

How to Tell When It’s Time to Switch SEO Agencies

Are You Satisfied, Unsatisfied, or Unsure in Regard to your SEO Provider? Many clients adore their SEO firms, some are very unhappy with them, and others still (possibly the majority), are unsure or have lingering concerns. Some of those concerns sound like this:...
How To Tell A Good SEO Pitch From A Lousy One

How To Tell A Good SEO Pitch From A Lousy One

SEO pitches can get rather technical, making it difficult for clients to distinguish truly competent agencies from ones that are all talk and no results. Here are six things to look for that make it easy for you to separate real contenders from agencies that will take...
The Correlation Between Word Count And Google Rankings

The Correlation Between Word Count And Google Rankings

There are two important SEO factors – authority & relevance. On-site optimization is important in terms of on-page content, title tags, etc. Links still matter, of course, and the quality of them, matters more so than ever. There is one question that flies around...
How Clients Can Wreck Their Agency’s SEO Campaign

How Clients Can Wreck Their Agency’s SEO Campaign

In SEO’s earlier days, it was possible – more like common – for companies to be successful when clients were not involved in the process at all. Things have evolved since then to the point where this is no longer feasible. Successful search engine optimization...
Quality SEO is a Valuable Company Asset

Quality SEO is a Valuable Company Asset

When a company considers whether to invest in SEO, usually they are thinking in terms of lead generation or increasing revenue. Obviously these are important, but did you ever consider how SEO increases your company’s value? Strong organic search engine...