30 Jan 2018

why does SEO need so much content?
Technically speaking, content marketing and search engine optimization are two different beasts. They potentiate each other–or can when executed correctlyPerhaps, it is less that they are two different beasts, and more that they are different breeds of the same animal. Though these two facets appear to function very differently initially, it is crucial to understand that they are rea...

30 Jan 2018

the wrong way to use keyword rankings
Keyword rankings are not the exclusive of performance indicators for a website. In fact, rankings can display a skewed picture of what’s truly taking place in your digital marketing campaign.The idea is straightforward – you decide on a phrase that embodies your product or service, and then work to start ranking for those phrases.Let’s say your website offers details on your Smar...

30 Jan 2018

In a recently released study: Searchmetrics Ranking Factors Study, the value of high-quality content is highlighted again as a key component of any SEO campaign. And, yes, we can all but hear the eyes rolling about another “Content is King” article. It is not breaking news, so how many ways can we can we explain it?We understand that reaction–It’s essentially how we thought about SEO...

30 Jan 2018

writing better web content
I have been composing web content longer than...Well, longer than I can admit gracefully.Through those years of content writing, the best practices, trends and techniques for compelling writing have changed immensely.I occasionally catch myself reminiscing about the old days when “a web page must be 250 – 300 words and have a keyword density of approximately 10 – 15%.”It was ...

18 Jan 2016

So you've recently launched your startup's website (or it's coming soon) and you have everything going for you. What a great opportunity to start your SEO campaign right out the gates and not have to worry about previous mistakes that could come back and hurt you later. With this type of clean slate, how is it that startup SEO campaigns go wrong? There's more than one way, actually.H...

07 Sep 2014

Rewind the clock back to 2010. Ke$ha was crushing the charts. Kobe was still a Laker. And I didn't know anything about Search Engine Optimization.I had lots of misconceptions that had stopped me from learning about Search Engine Optimization. I thought it was slow - and it would take forever before my website would ever see any results from it.[bctt tweet="What if I told you that...