SEO Archives ~ Page 4 of 7 ~ AdInfusion

Which Is Better, PPC Or SEO?

by Matt Roberts | Feb 2, 2018 | Pay Per Click, SEO

I think one of the most common questions our clients ask is, “Which is better, SEO or PPC?” We get it – these companies are trying to get the highest possible returns on their marketing investment, and there are a lot of ways to allocate that budget. It would be...

Month-To-Month SEO Is A Bad Deal

by Matt Roberts | Feb 2, 2018 | SEO

We understand why clients tend to gravitate towards month-to-month SEO contracts, even though they really aren’t a good idea for anyone. Here are a few of the reasons we hear: Many clients have been burned in the past by unethical SEOs and are suspicious. Businesses...

Don’t Buy Non-Customized SEO Packages

by Matt Roberts | Feb 2, 2018 | SEO

In the pioneering days of search engine optimization, the best practices were regimented and methodical. For example, results could be achieved by adding specific keywords and phrases at specific intervals on a web page, and in specific qualities. You could say...

Untapped SEO Opportunities – Are You Sitting on Gold?

by Matt Roberts | Feb 2, 2018 | SEO

It constantly astounds us to discover how many companies are sitting on a the secret formula for a successful SEO campaign and don’t even know it. I’m not trying to be mysterious, its actually pretty simple – a wealth of intellectual property. Creating...

Tips for Managing Your Marketing Agency

by Matt Roberts | Feb 2, 2018 | SEO

Sometimes agent-client relationships are very productive, and some aren’t. I know many clients are always wondering: “Is my investment in marketing paying off?” or “What is my agency doing to earn the fees we pay them?” These questions are legitimate. If...

High-Quality Content Magnifies SEO Results

by Matt Roberts | Feb 1, 2018 | SEO

If you asked any SEO provider what a crucial component of a successful campaign is, they would most certainly reply, “building high-quality backlinks.” It’s a big job. Today, the bulk of backlinks are generated by publishing high-quality content off-site. In order to...

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