17 Jul 2018

In 2018, everybody knows that great content is crucial for solar companies websites, but were you aware that your content must be aimed towards a targeted audience of customers?There is a common misconception among solar providers that taking a broad approach to content marketing is better, as it would reach a wider audience of customers. Many are afraid that writing too specific and...

08 Jun 2018

It is a well-known fact that high-quality content is a vital component of an accounting firm's website, but did you know that content must be targeted to a specific audience in order to be effective?Often, we encounter accountants the believe a broad approach to content is the best way to go, anticipating casting a wide net will yield better returns. Sometime this belief is partnered...

05 Jun 2018

In 2018, everybody knows that great content is crucial for dental office websites, but were you aware that your content must be aimed towards a targeted audience of patients?There is a common misconception among dentists that taking a broad approach to content marketing is better, as it would reach a wider audience of patients. Many are afraid that writing too specific and targeted c...

26 Jan 2018

It goes without saying that high-quality content is essential for law firm websites, but did you know that your content also needs to be aimed toward a specific audience?Often attorneys feel that a broad approach is best, anticipating more returns from casting a wider net. Many fear that by composing specialized content, they will not attract as much web traffic.[bctt tweet="Traf...