I think one of the most common questions our clients ask is, “Which is better, SEO or PPC?” We get it – these companies are trying to get the highest possible returns on their marketing investment, and there are a lot of ways to allocate that budget. It would be...
SEO pricing is a difficult beast at best, and we often encounter skeptical clients who aren’t sure what the final cost is going to be, or whether the promised work is being performed, and then if it’s going to pay off. It is important to bear in mind, that just...
We understand why clients tend to gravitate towards month-to-month SEO contracts, even though they really aren’t a good idea for anyone. Here are a few of the reasons we hear: Many clients have been burned in the past by unethical SEOs and are suspicious. Businesses...
In the pioneering days of search engine optimization, the best practices were regimented and methodical. For example, results could be achieved by adding specific keywords and phrases at specific intervals on a web page, and in specific qualities. You could say...
It constantly astounds us to discover how many companies are sitting on a the secret formula for a successful SEO campaign and don’t even know it. I’m not trying to be mysterious, its actually pretty simple – a wealth of intellectual property. Creating...
Sometimes agent-client relationships are very productive, and some aren’t. I know many clients are always wondering: “Is my investment in marketing paying off?” or “What is my agency doing to earn the fees we pay them?” These questions are legitimate. If...
If you asked any SEO provider what a crucial component of a successful campaign is, they would most certainly reply, “building high-quality backlinks.” It’s a big job. Today, the bulk of backlinks are generated by publishing high-quality content off-site. In order to...
In some ways, search engine optimization is not very different from other aspects of life. What you put into it is what you get out. In the early days of SEO, this was less true, since the norm was a client handing off their campaign to an agency with little...
Choosing an SEO agency that isn’t right for you can cost you dearly, and I’m not just referring to money. In addition to providing minimal to no return on your investment, a poorly implemented SEO strategy can have much farther-reaching effects. Most likely, your new...
As long as there has been SEO, there have been shortcuts created with the express purpose of getting around best practices. As a rule, these shortcuts are ineffective. One common “shortcut” we see is a business attempting to implement an SEO campaign in a target...