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3 Tips for Accounting Firm SEO You Cannot Afford to Ignore
When discussing search engine optimization (SEO), many accountants get stuck as to where to begin. Many think that they need to pay for outside help, but a hurried choice in an SEO agency can be a very expensive waste of time. Others still decide to tackle their SEO...
Why the Number 1 Ranking on Google Isn’t Something Accountants Should Obsess About
Are you an accountant who is losing sleep about how your accounting firm site ranks on Google? Focusing too much on your accounting firm rankings could keep you up at night. Research has shown that most of our anxieties are rooted in fear – as opposed to things that...
How to Create Client Personas to Improve Your Accounting Firm’s Marketing
It is a well-known fact that high-quality content is a vital component of an accounting firm’s website, but did you know that content must be targeted to a specific audience in order to be effective? Often, we encounter accountants the believe a broad approach...